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Photo: Aljaž Čad

ON THE MAKE

COMPARISON WITH THE REGION

Baku is the capital city of ‘the land of fire’ by the Caspian Sea which has lately been turning into a Dubai of the Caucasus. Oil and gas revenues have given Azerbaijan the chance to develop in different fields, with the congress industry being one of them. Investment in infrastructure has seen the rise of first-class hotels and architectural pearls, such as The Heydar Aliyev Centre designed by Zaha Hadid. It’s simply astonishing to see how fast and how many projects are being realised in the country. A turning point in terms of mega-events was definitely the Eurovision contest, hosted in 2012, which was a proper test run and one that proved that Baku is capable of hosting big projects and has a lot of potential in the congress industry scene.

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MTLG INDEX / 2021 EDITION

DESTINATION CAPACITY

  • The number of 4* and 5* category hotel rooms: 7,000
  • The number of 4* and 5* category hotels: 162
  • Banquet hall maximum capacity: 3,065
  • The largest hall in the city (in m2): 20,000 m2
  • Destination population: 2,293,000
  • Maximum hall capacity in theatre style: 4,500
  • Number of studios for digital and hybrid events 27
  • Average internet speed when organising event 20 Mbps
baku_azerbaijan_kongres
Photo: Aljaž Čad

DESTINATION INDICATORS 2021

ICCA Index – worldwide ranking – numbers of meetings221 / 2.25
ACI Airport Connectivity Index*5.000 / 5.00
Numbeo Quality of Life Index**123,62 / 2.48
Numbeo Safety Index***79,22 / 4.38
Nomad List Overall Score3.12
Digital communication indexNA
Alexa ranking of websiteNA

 

READ MORE ABOUT THE MEETING EXPERIENCE INDEX: https://kongres-magazine.eu/mtlg-meetologues-of-new-europe/


 

*ACI Europe Airport Connectivity (higher is better) is based on the SEO NetScan connectivity model, which measures airport connectivity in a more comprehensive way. It measures the number and quality of direct/non-stop connections as well as indirect connections via other airports. The NetScan model brings the most relevant connection components of every single market (frequency, travel time, connecting time) together into a single indicator: the Airport Connectivity Index. Find out more at www.aci-europe.org.

**NUMBEO Quality of Life Index (higher is better) is an estimation of overall quality of life by using empirical formula which takes into account purchasing power index (higher is better), pollution index (lower is better), house price to income ratio (lower is better), cost of living index (lower is better), safety index (higher is better), health care index (higher is better), traffic commute time index (lower is better) and climate index (higher is better). Find out more at www.numbeo.com.

***NUMBEO Safety Index (higher is better) is an estimation of the overall level of safety in a given city or a country. Find out more at www.numbeo.com.

MTLG CATEGORY

XL MEETING DESTINATION

Destinations that can host more than 2000 attendees.

OVERALL PERFORMANCE

BAKU INDIVIDUAL GRADES 2021
Natural and cultural factors4.83
General and transport infrastructure4.82
Tourist infrastructure4.94
Meeting infrastructure4.92
Subjective grade4.93
Marketing Buzz4.82
ICCA index - worldwide ranking2.25
Numbeo Quality of life Index2.48
Numbeo Safety Index4.38
ACI Airport Connectivity Index5.00
Nomad List Overall Score3.12
FINAL GRADE4.34
5 YEARS RESULTS20172018201920202021
FINAL GRADE3.884.194.304.344.34

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