graz_austria
Photo Credit: Graz Convention Bureau

SECOND CITY FIRST

COMPARISON WITH THE REGION

Graz is a mature tourist destination, which is despite the crisis recording a steady growth of tourist arrivals and overnight stays in all tourism segments. Cultural diversity, rich history and the connecting Mura River have formed a high experiential diversity, which is reflected in the many opportunities for congress and incentive organizers and planners. In terms of infrastructure and transport, Graz is still the leading regional convention destination and can be also in this term described as modern, dynamic and internationally competitive. With more than 154 congress event and some 46.000 participants, it achieves excellent results and is stable on the charts ranking international events. A very big focus in Graz is on environmental responsibility and tidiness of the surrounding areas and infrastructure.

kunsthaus_graz_austria

MTLG INDEX / 2021 EDITION

DESTINATION CAPACITY

  • The number of 4* and 5* category hotel rooms: 2,242
  • The number of 4* and 5* category hotels: 25
  • Banquet hall maximum capacity: 2,800
  • The largest hall in the city (in m2): 6,500 m2
  • Destination population: 291,072
  • Maximum hall capacity in theatre style: 5,565
  • Number of studios for digital and hybrid events 5
  • Average internet speed when organising event 28 Mbps
messe_graz
Photo Credit: Messe Graz

DESTINATION INDICATORS 2021

ICCA Index – worldwide ranking – numbers of meetings159 / 3.02
ACI Airport Connectivity Index*1.131 / 3.17
Numbeo Quality of Life Index**172,42 / 3.46
Numbeo Safety Index***74,36 / 4.11
Nomad List Overall Score3.15
Digital communication index31 / 1.95
Alexa ranking of website62 / 3.15

 

READ MORE ABOUT THE MEETING EXPERIENCE INDEX: https://kongres-magazine.eu/mtlg-meetologues-of-new-europe/


 

*ACI Europe Airport Connectivity (higher is better) is based on the SEO NetScan connectivity model, which measures airport connectivity in a more comprehensive way. It measures the number and quality of direct/non-stop connections as well as indirect connections via other airports. The NetScan model brings the most relevant connection components of every single market (frequency, travel time, connecting time) together into a single indicator: the Airport Connectivity Index. Find out more at www.aci-europe.org.

**NUMBEO Quality of Life Index (higher is better) is an estimation of overall quality of life by using empirical formula which takes into account purchasing power index (higher is better), pollution index (lower is better), house price to income ratio (lower is better), cost of living index (lower is better), safety index (higher is better), health care index (higher is better), traffic commute time index (lower is better) and climate index (higher is better). Find out more at www.numbeo.com.

***NUMBEO Safety Index (higher is better) is an estimation of the overall level of safety in a given city or a country. Find out more at www.numbeo.com.

MTLG CATEGORY

L MEETING DESTINATION

Destinations that can host up to 2000 attendees.

OVERALL PERFORMANCE

GRAZ INDIVIDUAL GRADES 2021 
Natural and cultural factors4.79
General and transport infrastructure4.73
Tourist infrastructure4.83
Meeting infrastructure4.92
Subjective grade4.75
Marketing Buzz4.71
ICCA index - worldwide ranking3.02
Numbeo Quality of life Index3.46
Numbeo Safety Index4.11
ACI Airport Connectivity Index3.17
Nomad List Overall Score3.15
FINAL GRADE4.25
5 YEARS RESULTS20172018201920202021
FINAL GRADE4.324.344.274.234.25

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