london_convention_bureau
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MAKE IT BIG

COMPARISON WITH THE REGION

London is the unofficial capital of Europe and a place where events are going on day and night, from the galactic Olympic Games to a series of other diverse events. The city has no match in Europe in terms of variety and from the moment the development of the congress scene became a priority it has been doing very well indeed. It is by far the most accessible destination on our list, boasting five airports in the vicinity of its city centre. For quite some time now, it has been the mecca for foodies and all of the corporate events connected to it. The ExCel Centre is the heart of London’s congress offer, capable of carrying out mega-events that not a lot of other cities can handle. Its prosperity can only be rocked by the question of safety, which virtually no European city is able to avoid right now.

Natural-History-Museum-London

MTLG INDEX / 2021 EDITION

DESTINATION CAPACITY

  • The number of 4* and 5* category hotel rooms: 102,963
  • The number of 4* and 5* category hotels: 924
  • Banquet hall maximum capacity: 3,000
  • The largest hall in the city (in m2): 10,000 m2
  • Destination population: 8,673,713
  • Maximum hall capacity in theatre style: 10,000
  • Number of studios for digital and hybrid events NA
  • Average internet speed when organising event 21 Mbps

DESTINATION INDICATORS 2021

ICCA Index – worldwide ranking – numbers of meetings8 / 4.93
ACI Airport Connectivity Index*25.925 / 5.00
Numbeo Quality of Life Index**140,74 / 2.83
Numbeo Safety Index***56,73 / 3.13
Nomad List Overall Score4.04
Digital communication index63 / 3.25
Alexa ranking of website25 / 1.25

 

READ MORE ABOUT THE MEETING EXPERIENCE INDEX: https://kongres-magazine.eu/mtlg-meetologues-of-new-europe/


 

*ACI Europe Airport Connectivity (higher is better) is based on the SEO NetScan connectivity model, which measures airport connectivity in a more comprehensive way. It measures the number and quality of direct/non-stop connections as well as indirect connections via other airports. The NetScan model brings the most relevant connection components of every single market (frequency, travel time, connecting time) together into a single indicator: the Airport Connectivity Index. Find out more at www.aci-europe.org.

**NUMBEO Quality of Life Index (higher is better) is an estimation of overall quality of life by using empirical formula which takes into account purchasing power index (higher is better), pollution index (lower is better), house price to income ratio (lower is better), cost of living index (lower is better), safety index (higher is better), health care index (higher is better), traffic commute time index (lower is better) and climate index (higher is better). Find out more at www.numbeo.com.

***NUMBEO Safety Index (higher is better) is an estimation of the overall level of safety in a given city or a country. Find out more at www.numbeo.com.

MTLG CATEGORY

XL MEETING DESTINATION

Destinations that can host more than 2000 attendees.

OVERALL PERFORMANCE

LONDON INDIVIDUAL GRADES 2021
Natural and cultural factors4.81
General and transport infrastructure4.86
Tourist infrastructure5.00
Meeting infrastructure5.00
Subjective grade4.83
Marketing Buzz4.97
ICCA index - worldwide ranking4.93
Numbeo Quality of life Index2.83
Numbeo Safety Index3.13
ACI Airport Connectivity Index5.00
Nomad List Overall Score4.04
FINAL GRADE4.54
5 YEARS RESULTS20172018201920202021
FINAL GRADE4.464.474.434.514.54

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