tallinn_estonia
Photo Credit: Tallinn Convention Bureau, Kaupo Kalda

SINGING AND SKYPING DESTINATION

COMPARISON WITH THE REGION

In terms of congress needs, of the Baltic triplets, Tallinn is probably the most picturesque and diverse. The city has gone through many historical changes, right through from the medieval salesmen and knights of the Teutonic Order, to the protestant reformation, Swedish and Russian imperialism, turbulences of both Wars and then to the Soviet Union, before finally independence and the flourishing of its IT-industry and capitalism. All of these events today create a special culture that is the basis for the development of a congress industry not lagging behind the competitive destinations. Tourism is a branch of the economy that develops fast. According to the “Tallinn 2025” strategic plan, the capital of Estonia could become a centre of festival and event tourism in the Baltic Sea region.

tallinn_estonia
Photo Credit: Tallinn Convention Bureau, Kaupo Kalda

MTLG INDEX / 2021 EDITION

DESTINATION CAPACITY

  • The number of 4* and 5* category hotel rooms: 5,188
  • The number of 4* and 5* category hotels: 41
  • Banquet hall maximum capacity: 1,200
  • The largest hall in the city (in m2):  3,075 m2
  • Destination population: 437,619
  • Maximum hall capacity in theatre style: 1,892
  • Number of studios for digital and hybrid events 11
  • Average internet speed when organising event 37 Mbps
tallinn_estonia
Photo Credit: Tallinn Convention Bureau, Kaupo Kalda

DESTINATION INDICATORS 2021

ICCA Index – worldwide ranking – numbers of meetings41 / 4.50
ACI Airport Connectivity Index*1.751 / 3.46
Numbeo Quality of Life Index**180,47 / 3.61
Numbeo Safety Index***79,34 / 4.34
Nomad List Overall Score3.87
Digital communication index79 / 3.92
Alexa ranking of website100 / 5.00

 

READ MORE ABOUT THE MEETING EXPERIENCE INDEX: https://kongres-magazine.eu/mtlg-meetologues-of-new-europe/


 

*ACI Europe Airport Connectivity (higher is better) is based on the SEO NetScan connectivity model, which measures airport connectivity in a more comprehensive way. It measures the number and quality of direct/non-stop connections as well as indirect connections via other airports. The NetScan model brings the most relevant connection components of every single market (frequency, travel time, connecting time) together into a single indicator: the Airport Connectivity Index. Find out more at www.aci-europe.org.

**NUMBEO Quality of Life Index (higher is better) is an estimation of overall quality of life by using empirical formula which takes into account purchasing power index (higher is better), pollution index (lower is better), house price to income ratio (lower is better), cost of living index (lower is better), safety index (higher is better), health care index (higher is better), traffic commute time index (lower is better) and climate index (higher is better). Find out more at www.numbeo.com.

***NUMBEO Safety Index (higher is better) is an estimation of the overall level of safety in a given city or a country. Find out more at www.numbeo.com.

MTLG CATEGORY

L  MEETING DESTINATION

Destinations that can host up to 2000 attendees.

OVERALL PERFORMANCE

TALLINN INDIVIDUAL GRADES 2021 
Natural and cultural factors4.79
General and transport infrastructure4.79
Tourist infrastructure4.89
Meeting infrastructure4.95
Subjective grade4.92
Marketing Buzz4.92
ICCA index - worldwide ranking4.50
Numbeo Quality of life Index3.61
Numbeo Safety Index4.34
ACI Airport Connectivity Index3.46
Nomad List Overall Score3.87
FINAL GRADE4.52
5 YEARS RESULTS20172018201920202021
FINAL GRADE4.284.364.364.474.52

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