UFI, the Global Association of the Exhibition Industry, has released a new report on the status of sustainability in the exhibition industry, including results from surveys conducted by UFI research partner Explori.
Even though the COVID-19 pandemic has severely hit the economy, the fundamentals remain, and sustainability is a strong priority for exhibitions and their participants.
For 86% of exhibitors and 87% of visitors, travelling to an exhibition helps save time, while for 84% of exhibitors and 83% of visitors it helps save money. For 67% of exhibitors and 64% of visitors, travelling to an exhibition, where they can do multiple things under one roof and avoid separate flights to other locations, helps to reduce their carbon footprint.
In parallel, the majority consider the environmental impact of the tradeshow sector to be important to them, and they believe that improving this environmental impact will become increasingly more important to the sector’s long-term success. Across all segments (organisers, venues and service providers) there is a feeling that the rate of transition towards sustainability is around halfway between “only starting the transition” and “very advanced”, and, in general, exhibition participants also rate the efforts of the industry as “average”, in this regard.