yekaterinburg_russia
Photo Credit: Shutterstock

MICE METEORITE FROM THE URAL MOUNTAINS

COMPARISON WITH THE REGION

Yekaterinburg lies on the border between Europe and Asia and bridges the gap between the two parts of the world, which is one of its key advantages. Historically, Yekaterinburg has been perceived as the entrance to Asia, which could explain it grew into one of the most developed countries in Russia. The congress industry followed that growth and is one of the key economic sectors along with telecommunication, finances, logistics, and trade. The city is also the centre of science and education with numerous elite schools and institutes, which are also the driving force of events and conferences. Excellent local infrastructure and solid accessibility make Yekaterinburg a city with one of the highest potentials in Russia if not the world.

Yekaterinburg_Expo

MTLG INDEX / 2021 EDITION

DESTINATION CAPACITY

  • The number of 4* and 5* category hotel rooms: 2,253
  • The number of 4* and 5* category hotels: 22
  • Banquet hall maximum capacity: 4,000
  • The largest hall in the city (in m2): 41,597 m2
  • Destination population: 1,527,000
  • Maximum hall capacity in theatre style: 5,000
  • Number of studios for digital and hybrid events 10
  • Average internet speed when organising event 18 Mbps
ekaterinburg_russia

DESTINATION INDICATORS 2021

ICCA Index – worldwide ranking – numbers of meetingsNA / 1.20
ACI Airport Connectivity Index*4.839 / 4.59
Numbeo Quality of Life Index**142,99 / 2.88
Numbeo Safety Index***69,47 / 3.83
Nomad List Overall Score3.05
Digital communication indexNA
Alexa ranking of websiteNA

 

READ MORE ABOUT THE MEETING EXPERIENCE INDEX: https://kongres-magazine.eu/mtlg-meetologues-of-new-europe/


 

*ACI Europe Airport Connectivity (higher is better) is based on the SEO NetScan connectivity model, which measures airport connectivity in a more comprehensive way. It measures the number and quality of direct/non-stop connections as well as indirect connections via other airports. The NetScan model brings the most relevant connection components of every single market (frequency, travel time, connecting time) together into a single indicator: the Airport Connectivity Index. Find out more at www.aci-europe.org.

**NUMBEO Quality of Life Index (higher is better) is an estimation of overall quality of life by using empirical formula which takes into account purchasing power index (higher is better), pollution index (lower is better), house price to income ratio (lower is better), cost of living index (lower is better), safety index (higher is better), health care index (higher is better), traffic commute time index (lower is better) and climate index (higher is better). Find out more at www.numbeo.com.

***NUMBEO Safety Index (higher is better) is an estimation of the overall level of safety in a given city or a country. Find out more at www.numbeo.com.

MTLG CATEGORY

XL MEETING DESTINATION

Destinations that can host more than 2000 attendees.

OVERALL PERFORMANCE

YEKATERINBURG INDIVIDUAL GRADES 2021
Natural and cultural factors4.75
General and transport infrastructure4.80
Tourist infrastructure4.89
Meeting infrastructure4.91
Subjective grade4.89
Marketing Buzz4.84
ICCA index - worldwide ranking1.20
Numbeo Quality of life Index2.88
Numbeo Safety Index3.83
ACI Airport Connectivity Index4.59
Nomad List Overall Score3.05
FINAL GRADE4.16
5 YEARS RESULTS20172018201920202021
FINAL GRADENANA4.164.154.16

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