sarajevo_bosnia
Photo Credit: Sarajevo Times

BETWEEN EAST AND WEST

COMPARISON WITH THE REGION

The brand ‘Sarajevo’ is one of the strongest trademarks in the region. It gets its character from the dramatic juncture between East and West. In the meetings industry, the brand and destination are completely unexploited despite their immense potential. With proper positioning and investments in the meetings industry, Sarajevo can quickly catch up with other destinations in the region. A special asset for the development of the meetings industry is the attitude of the people of Sarajevo, who are known for their humour, tolerance and understanding.

vijećnica_sarajevo
Photo Credit: Darko Cvetić

MTLG INDEX / 2021 EDITION

DESTINATION CAPACITY

  • The number of 4* and 5* category hotel rooms: 2,911
  • The number of 4* and 5* category hotels: 31
  • Banquet hall maximum capacity: 600
  • The largest hall in the city (in m2): 10,900 m2
  • Destination population: 395,133
  • Maximum hall capacity in theatre style: 2,500
  • Number of studios for digital and hybrid events NA
  • Average internet speed when organising event 14 Mbps

DESTINATION INDICATORS 2021

ICCA Index – worldwide ranking – numbers of meetings191 / 2.62
ACI Airport Connectivity Index*732 / 2.91
Numbeo Quality of Life Index**120,61 / 2.43
Numbeo Safety Index***63,81 / 3.51
Nomad List Overall Score3.63
Digital communication indexNA
Alexa ranking of websiteNA

 

READ MORE ABOUT THE MEETING EXPERIENCE INDEX: https://kongres-magazine.eu/mtlg-meetologues-of-new-europe/


 

*ACI Europe Airport Connectivity (higher is better) is based on the SEO NetScan connectivity model, which measures airport connectivity in a more comprehensive way. It measures the number and quality of direct/non-stop connections as well as indirect connections via other airports. The NetScan model brings the most relevant connection components of every single market (frequency, travel time, connecting time) together into a single indicator: the Airport Connectivity Index. Find out more at www.aci-europe.org.

**NUMBEO Quality of Life Index (higher is better) is an estimation of overall quality of life by using empirical formula which takes into account purchasing power index (higher is better), pollution index (lower is better), house price to income ratio (lower is better), cost of living index (lower is better), safety index (higher is better), health care index (higher is better), traffic commute time index (lower is better) and climate index (higher is better). Find out more at www.numbeo.com.

***NUMBEO Safety Index (higher is better) is an estimation of the overall level of safety in a given city or a country. Find out more at www.numbeo.com.

MTLG CATEGORY

L MEETING DESTINATION

Destinations that can host up to 2000 attendees.

OVERALL PERFORMANCE

SARAJEVO INDIVIDUAL GRADES 2021 
Natural and cultural factors4.76
General and transport infrastructure4.29
Tourist infrastructure4.70
Meeting infrastructure4.63
Subjective grade4.63
Marketing Buzz3.21
ICCA index - worldwide ranking2.62
Numbeo Quality of life Index2.43
Numbeo Safety Index3.51
ACI Airport Connectivity Index2.91
Nomad List Overall Score3.63
FINAL GRADE3.77
5 YEARS RESULTS20172018201920202021
FINAL GRADE3.533.453.413.683.77

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