tirana_albania
Photo Credit: Michael Bondoc

THE TALE OF THE EAGLE

COMPARISON WITH THE REGION

Despite the chaotic first impression, you can organise your event in Tirana without any problems and to the satisfaction of your congress participants. Albanians are in fact extremely proud, friendly, calm, excellent hosts, which outweighs any weaknesses in infrastructure. They like to help, are very sociable and stick to their words and promises, expecting the same in return. Tirana has enormous meetings potential, which could be improved with investment in hotel infrastructure. Due to their beautiful nature, there are also untapped opportunities for incentive programmes, today marketed by only a few DMCs. For a faster breakthrough, they will have to connect and establish a congress bureau.

Photo credit: Shutterstock

MTLG INDEX / 2021 EDITION

DESTINATION CAPACITY

  • The number of 4* and 5* category hotel rooms: 900
  • The number of 4* and 5* category hotels: 20
  • Banquet hall maximum capacity: 499
  • The largest hall in the city (in m2): 1,499 m2
  • Destination population: 811,649
  • Maximum hall capacity in theatre style: 999
  • Number of studios for digital and hybrid events 1
  • Average internet speed when organising event 29 Mbps

DESTINATION INDICATORS 2021

ICCA Index – worldwide ranking – numbers of meetings332 / 1.25
ACI Airport Connectivity Index*998 / 3.06
Numbeo Quality of Life Index**91,06 / 1.86
Numbeo Safety Index***65,71 / 3.61
Nomad List Overall Score3.49
Digital communication indexNA
Alexa ranking of websiteNA

 

READ MORE ABOUT THE MEETING EXPERIENCE INDEX: https://kongres-magazine.eu/mtlg-meetologues-of-new-europe/


 

*ACI Europe Airport Connectivity (higher is better) is based on the SEO NetScan connectivity model, which measures airport connectivity in a more comprehensive way. It measures the number and quality of direct/non-stop connections as well as indirect connections via other airports. The NetScan model brings the most relevant connection components of every single market (frequency, travel time, connecting time) together into a single indicator: the Airport Connectivity Index. Find out more at www.aci-europe.org.

**NUMBEO Quality of Life Index (higher is better) is an estimation of overall quality of life by using empirical formula which takes into account purchasing power index (higher is better), pollution index (lower is better), house price to income ratio (lower is better), cost of living index (lower is better), safety index (higher is better), health care index (higher is better), traffic commute time index (lower is better) and climate index (higher is better). Find out more at www.numbeo.com.

***NUMBEO Safety Index (higher is better) is an estimation of the overall level of safety in a given city or a country. Find out more at www.numbeo.com.

MTLG CATEGORY

L MEETING DESTINATION

Destinations that can host up to 2000 attendees.

OVERALL PERFORMANCE

TIRANA INDIVIDUAL GRADES 2021 
Natural and cultural factors4.36
General and transport infrastructure4.17
Tourist infrastructure4.34
Meeting infrastructure4.05
Subjective grade4.28
Marketing Buzz3.28
ICCA index - worldwide ranking1.25
Numbeo Quality of life Index1.86
Numbeo Safety Index3.61
ACI Airport Connectivity Index3.06
Nomad List Overall Score3.49
FINAL GRADE3.43
5 YEARS RESULTS20172018201920202021
FINAL GRADE3.323.323.343.383.43

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