Top 10 S MTLG Destinations 2021

A decade ago, at Toleranca Marketing agency, we developed a system of evaluating congress destinations with the help of an original matrix dubbed the “MEETING EXPERIENCE INDEX” or simply MTLG – MEETOLOGUE. Since the inception of evaluating destinations, we have been diligently using the reference system to present a realistic offer of congress destinations through time. Up to now, 118 destinations have been evaluated, including every important congress destination of the South East and New Europe region.

The system is a systematic, structured and analytical process, encompassing numerous factors labelled as important by event organisers. We dare say that our evaluation is the most comprehensive and complex destination grading system. The evaluation is not based solely on the number of congress events taking place at a destination but also delves into analysis holistically.

The answer to this question is something of an unsolved conundrum. A clear definition of New Europe doesn’t exist, the most general definition being that these are the countries of Eastern Europe that were once behind the Iron Curtain. Technically, this means 24 countries of Eastern Europe, adding Greece and Turkey to them. In our Editorial, we include the fresh, energetic and lesser-known European destinations in New Europe.

S – MEETING DESTINATIONS
Destinations that can host up to 700 congress attendees

1. BOHINJ, SLOVENIA 4.05/5

The majority of congress guests will be sworn lovers of nature and its aesthetic value. Bohinj is a place that is created for sustainable conference programmes and for active incentive experiences. It is a place where without any hesitation you can drink water from the public water supply and from its clean streams. Even the basic network of thematic paths offers ideas for authentic congress programmes. In Slovenia, the beauty of Bohinj can only be matched by its neighbours across the peaks in the Soča Valley, or in Kranjska Gora.

2. HVAR, CROATIA 4.03/5

None of the more than 1,000 Croatian islands has such karma and recognition as Hvar. Definitely, a “must” Croatian destination, right behind Dubrovnik. Distance from the mainland gives it a touch of boutique smallness. On the beauty of the island, reminiscent of the Garden of Eden, there is no point in wasting words, since there is no shortage of various urban legends and superlatives. Among other things, it used to be called Austrian Madeira. In Hvar, the urban has been coexisting with the rural for centuries.

2. KRANJSKA GORA, SLOVENIA  4.03/5

The most important winter sports centre in Slovenia has among the Slovenian ski resorts the strongest brand, which is known worldwide mainly due to the Cup Vitranc. Slowly and steadily it has also developed a summer tourist offer, which enables the development of congress tourism. Both seasons are now virtually in balance. With the latest changes in the field of hospitality, it will surely strengthen its position as an important centre for the implementation of incentive programmes and small conferences. Due to the recognition of the ski jumps in Planica and Vitranc Cup it has a high priority over other rivals in the region. It is an important boutique congress destination for quality mid-size corporate events up to 350 participants.

3. MALI LOŠINJ, CROATIA 4.02/5

Lošinj and Cres are the only Adriatic islands that successfully deal with sustainable tourism and are amongst the more eco-friendly islands of Kvarner. They differ from the more famous Dalmatian isles, with their nature preservation, systematic sustainable development and cultural heritage. All these activities are well managed and present a huge opportunity for the sustainable meetings industry in harmony with the capabilities of the islands. The key challenge is the invisibility on the meetings industry radar, lacking the recognisable incentive brands to build high-quality boutique and intimate stories. If local suppliers can develop from these points, they will be able to benefit from the current trends in the industry. I am certain their first clients will be the existing loyal guests of Cres and Lošinj.

4. GORIŠKA BRDA, SLOVENIA  4.01/5

A number of the features of Brda make it special and unique in the wider area. In the first place is its openness to the sea, creating a pleasant Mediterranean climate, followed up by its natural beauty with rich cultural heritage and eco-preserved countryside with exceptional culinary and wine offer, unrivalled in the region. A panorama of hills with a cluster of agglomerations and subdivided farmland and countless terraced vineyards is certainly one of the most beautiful Italian-Slovenian landscape-aesthetic experiences. In the field of tourism-convention offer, Brda is perhaps the future formula of tourism development: “less is more”. The convention fate of Brda and Collio is in co-operation and joint promotion.

5. PODČETRTEK, SLOVENIA  4.00/5

The smallest place in our analysis is big in its offer and an example to all of us involved with tourism. Once a remote and poor community, in the 60-ties of the last century focused on tourism. Its epicentre is a thermal spring, around which a success story was created. At every step the locals you meet, be it a wine-grower, a caterer or a priest will let it be known that you are welcome. There are few places where the only driving force of the economy is tourism. Because in these places the industry has never developed, today this can be considered as one of their advantages. Podčetrtek has great potential in the field of congress tourism. It is an authentic and in many ways a sustainable congress experience.

6. IZOLA, SLOVENIA  3.99/5

Izola promises a wide range of unforgettable experiences throughout the year. The beautiful villages of the Istrian countryside invite you to take a stroll, offering inviting views, numerous hiking and biking trails, and excellent cuisine. Not only does the sea offer fun in the summer, but it is also a paradise for water sports enthusiasts in the autumn and spring. In addition to its natural and marine beauty, Izola also hides cultural treasures, making it a great choice for event organisers of boutique events.

6. NASSFELD HERMAGOR, AUSTRIA 3.99/5

In the last couple of years, the tourist offer of Nassfeld has seen some big investments. More than 26 million euros have been put into the Nassfeld ski resort (together with Pressegger See) in the last two years. The four valleys on the Austro-Italian border offer 110 kilometres of ski slopes, with 30 modern ski lifts ensuring smooth connections between them. Nassfeld is also famous for its high number of sunshine hours, as the protective effect of the Hohe Tauern mountain range blesses the town with the most sun in the region. This means that there are plenty of options for incentive and team building programmes in nature throughout the year. Natural conditions and high quality of hotel accommodation positions Nassfeld among the most attractive incentive destinations in Central Europe.

7. VIPAVA VALLEY, SLOVENIA  3.98/5

This until recently virtually unknown Slovenian destination is gradually being discovered as a hidden tourism gem, and social media is abuzz with rave reviews. The media too has picked up on the hype about the Vipava Valley. Much has been written about the exquisite local wines and the fine gourmet offering, but nothing beats personal accounts and travel experiences. In the Vipava Valley, these are always stellar. Michelin star-studded restaurants and even down-to-earth agritourism farms will serve much more than just tasty food. One of the most exciting discoveries in the Vipava Valley is the abundance of opportunities for exploring natural and cultural highlights, pursuing outdoor activities and hanging out with the locals.

8. PTUJ, SLOVENIA 3.97/5

Ptuj is located in the northeast of Slovenia, 30 km from Maribor and 140 km from Ljubljana. Ptuj is the oldest Slovenian town and with the oldest wine cellar in Slovenia, while on the other hand, Terme Ptuj is one of the youngest Slovenian spas. Despite this, doctors attribute beneficial effects in the treatment of rheumatism to their thermal waters. A well-preserved castle with the old town centre and a wide riverbed of the river Drava give the seal of the city to Ptuj.

8. SOČA VALLEY, SLOVENIA  3.97/5

In the narrow micro-region, the Soča Valley is currently not facing increased competition. On the Italian side in Friuli Venezia Giulia, incentive tourism is underdeveloped and the development of the product in Brda and Nova Gorica is also at the beginning stages. More serious competition is in Istria and neighbouring Carinthia, as well as within the wider Slovenian Julian Alps. The main advantage of the destination is a developed incentive product, gastronomy and preserved natural and cultural heritage, which is unequalled.

8. ROGAŠKA SLATINA, SLOVENIA  3.97/5

It would be hard to find a more traditional health resort in Slovenia. Most other health resorts, including the neighbouring Podčetrtek, cannot boast such tradition that inspires confidence. In a few years, the place has radically changed its appearance and has excellent congress infrastructure. However, something remains missing – more convention visitors, who were once coming en masse to these places. Rogaška needs congress tourism, as is written into its DNA. It seems that it is currently defying modern times, mainly thanks to the proactive individual hoteliers. To regain a top spot more connectivity will be required, better joint promotion and all of this reflected through the establishment of a Convention Bureau.

9. NOVA GORICA, SLOVENIA  3.96/5

The two locations are the heart of the sunny and verdant Goriška plane. Due to their interesting position between the Alps and the Mediterranean, and the junction between the Roman and Slavic, it forms a historically attractive space with high experiential value and preserved nature as much as a cultural landscape. In the transport sense, it is a very easily accessible region with a high quality of living and excellent infrastructure. Both Goricas have many good restaurants and will delight lovers of gastronomy, entertainment and gaming. The hospitality of the locals and the competitiveness of the destination is placing the region on top of young, fresh and undiscovered convention destinations.

10. BAD KLEINKIRCHHEIM, AUSTRIA  3.95/5

Bad Kleinkirchheim is known across the world for its skiing heritage, as the town is a long-time host of women world-cup ski races. Some might even recognize it for its thermal resort built in the 17th century. Less known is the fact that Bad Kleinkirchheim is an excellent incentive destination sprouting with a diverse and exciting offer, which spreads across both the winter and summer seasons. There’s also no shortage of great accommodations. The incentive programmes range from active sports activities to historical and culinary experiences. A native of the region is also the legendary Franz Klammer with whom you can even go skiing on an exciting winter incentive. What separates the town from the regional competition is a top-notch culinary offer, developed in a different way in every hotel. All of this makes Bad Kleinkirchheim suitable for more demanding incentive groups.