varna_bulgaria

FROM CHEAP DESTINATION TO MICE CAPITAL

COMPARISON WITH THE REGION

There are many reasons why Varna is referred to as the maritime capital of Bulgaria, the most obvious being the fact that it is the largest seaport on the Black Sea. Varna is also the third-largest city in Bulgaria. But above all, with its long sandy beaches, it is an important tourist destination. Varna is also one of the oldest European cities. Its long and turbulent past has left its mark on the city itself, where you can find remains dating back to all eras and blending with social realistic architecture. The result is eclectic urbanism in which all paths converge in the Sea Garden maritime park and the sea-front esplanade, a sort of extended city centre. So, there are enough reasons why Varna has been an important convention destination for many years.

MTLG INDEX / 2021 EDITION

DESTINATION CAPACITY

  • The number of 4* and 5* category hotel rooms: 5,600
  • The number of 4* and 5* category hotels: 63
  • Banquet hall maximum capacity: 900
  • The largest hall in the city (in m2): 2,250 m2
  • Destination population: 312,770
  • Maximum hall capacity in theatre style: 1,014
  • Number of studios for digital and hybrid events NA
  • Average internet speed when organising event 24 Mbps
varna-bulgaria-mtlg2020

DESTINATION INDICATORS 2021

ICCA Index – worldwide ranking – numbers of meetings377 / 1.25
ACI Airport Connectivity Index*340 / 2.53
Numbeo Quality of Life Index**141,94 / 2.87
Numbeo Safety Index***71,15 / 3.92
Nomad List Overall Score3.87
Digital communication indexNA
Alexa ranking of websiteNA

 

READ MORE ABOUT THE MEETING EXPERIENCE INDEX: https://kongres-magazine.eu/mtlg-meetologues-of-new-europe/


 

*ACI Europe Airport Connectivity (higher is better) is based on the SEO NetScan connectivity model, which measures airport connectivity in a more comprehensive way. It measures the number and quality of direct/non-stop connections as well as indirect connections via other airports. The NetScan model brings the most relevant connection components of every single market (frequency, travel time, connecting time) together into a single indicator: the Airport Connectivity Index. Find out more at www.aci-europe.org.

**NUMBEO Quality of Life Index (higher is better) is an estimation of overall quality of life by using empirical formula which takes into account purchasing power index (higher is better), pollution index (lower is better), house price to income ratio (lower is better), cost of living index (lower is better), safety index (higher is better), health care index (higher is better), traffic commute time index (lower is better) and climate index (higher is better). Find out more at www.numbeo.com.

***NUMBEO Safety Index (higher is better) is an estimation of the overall level of safety in a given city or a country. Find out more at www.numbeo.com.

MTLG CATEGORY

L MEETING DESTINATION

Destinations that can host up to 2000 attendees.

OVERALL PERFORMANCE

VARNA INDIVIDUAL GRADES 2021 
Natural and cultural factors4.74
General and transport infrastructure4.56
Tourist infrastructure4.74
Meeting infrastructure4.46
Subjective grade4.62
Marketing Buzz3.99
ICCA index - worldwide ranking1.25
Numbeo Quality of life Index2.87
Numbeo Safety Index3.92
ACI Airport Connectivity Index2.53
Nomad List Overall Score3.87
FINAL GRADE3.77
5 YEARS RESULTS20172018201920202021
FINAL GRADENANA3.713.753.77

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