zlatibor_serbia
Photo Credit: Serbia Incoming

THE SERBIAN ST. MORITZ

COMPARISON WITH THE REGION

In comparison to similar destinations, Zlatibor has the advantage of having a well-developed tourism infrastructure. Meeting guests are rarely bored during their stay and this holds true for all seasons. The city centre is a city in itself and, together with the diverse choice of restaurants and tourist offer, enables various experiences. To make it onto the international scene the key would be better road accessibility, which is soon to be realised. Until the completion of the road connection, Zlatibor’s meeting events will remain mostly local. Such events should be followed by a better local organisation and systematic work when it comes to qualified personnel. Zlatibor is undoubtedly a destination with huge potential for development.

zlatibor_serbia

MTLG INDEX / 2021 EDITION

DESTINATION CAPACITY

  • The number of 4* and 5* category hotel rooms: 882
  • The number of 4* and 5* category hotels: 10
  • Banquet hall maximum capacity: 650
  • The largest hall in the city (in m2): 14,300 m2
  • Destination population: 2,821
  • Maximum hall capacity in theatre style: 1,200
  • Number of studios for digital and hybrid events NA
  • Average internet speed when organising event 38 Mbps
zlatibor_serbia

DESTINATION INDICATORS 2021

ICCA Index – worldwide ranking – numbers of meetingsNA / 1.25
ACI Airport Connectivity Index*100 / 2.18
Numbeo Quality of Life Index**180,12 / 3.61
Numbeo Safety Index***71,15 / 3.92
Nomad List Overall Score3.16
Digital communication indexNA
Alexa ranking of websiteNA

 

READ MORE ABOUT THE MEETING EXPERIENCE INDEX: https://kongres-magazine.eu/mtlg-meetologues-of-new-europe/


 

*ACI Europe Airport Connectivity (higher is better) is based on the SEO NetScan connectivity model, which measures airport connectivity in a more comprehensive way. It measures the number and quality of direct/non-stop connections as well as indirect connections via other airports. The NetScan model brings the most relevant connection components of every single market (frequency, travel time, connecting time) together into a single indicator: the Airport Connectivity Index. Find out more at www.aci-europe.org.

**NUMBEO Quality of Life Index (higher is better) is an estimation of overall quality of life by using empirical formula which takes into account purchasing power index (higher is better), pollution index (lower is better), house price to income ratio (lower is better), cost of living index (lower is better), safety index (higher is better), health care index (higher is better), traffic commute time index (lower is better) and climate index (higher is better). Find out more at www.numbeo.com.

***NUMBEO Safety Index (higher is better) is an estimation of the overall level of safety in a given city or a country. Find out more at www.numbeo.com.

MTLG CATEGORY

M MEETING DESTINATION

Destinations that can host up to 1200 attendees.

OVERALL PERFORMANCE

ZLATIBOR INDIVIDUAL GRADES 2021 
Natural and cultural factors4.80
General and transport infrastructure4.54
Tourist infrastructure4.72
Meeting infrastructure4.48
Subjective grade4.70
Marketing Buzz4.03
ICCA index - worldwide ranking1.25
Numbeo Quality of life Index3.61
Numbeo Safety Index3.92
ACI Airport Connectivity Index2.18
Nomad List Overall Score3.16
FINAL GRADE3.82
5 YEARS RESULTS20172018201920202021
FINAL GRADENA3.713.743.813.82

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