The BWH Hotel Group is growing in Austria: Thus, in September 2021, the Best Western Hotel Strasser in Graz was added to the 19 individual hotels and projects at twelve locations to date. Thus, despite the Corona pandemic and times of crisis, the group of individual hotels has already recorded five new hotels and projects in the country since the beginning of 2020 – in Zell am See, Saalfelden, Steyr, Wals and, as mentioned, Graz. There, the former Hotel Strasser and 52-room traditional hotel now benefit from the marketing and sales support of the worldwide BWH Hotel Group, which is represented internationally with around 4,500 hotels and 18 brands.
The Best Western Hotel Strasser is operated by the family-run adeolino GmbH based in Innsbruck, which is also responsible for the Best Western Hotel Kiefersfelden in Germany since 2020. The three-star hotel in Graz has been successively renovated and modernized in recent months and years, including, for example, the air conditioning of all rooms, replacement of the heating system, testing of access points for W-Lan and new lighting. As an extension, 25 rooms are to be added and expanded in spring 2022.
Reception, lobby, bar and breakfast areas will also receive upgrades as part of the project. The Best Western Hotel Strasser has historical significance: it is the second oldest hotel in Graz and has been known as Hotel Strasser since 1904. Just a few minutes walk from the main train station and the old town of Graz, the hotel caters primarily to business and individual travellers. In the breakfast restaurant, guests are spoiled with regional products, furthermore, a terrace and the hotel bar are available. Besides the Best Western Plus Plaza Hotel Graz, the Best Western Hotel Strasser is the second hotel in the city for the BWH Hotel Group Central Europe. With its brand families Best Western Hotels & Resorts, WorldHotels Collection and SureStay Hotel Group, the group is now represented with 20 hotels and around 2,000 rooms at twelve locations in Austria.
Graz – Capital of Styria with Highest Reputation
With a population of around 290,000, Graz is not only the capital of the Styria region but also the second-largest city in Austria. Graz’s Old Town and Eggenberg Palace are UNESCO World Heritage Sites, and since 2011 Graz has also been part of the Creative Cities Network as a UNESCO City of Design. As a university city with over 16 faculties, it enjoys a worldwide reputation as a centre of research and science, while also representing more than 900 years of vibrant history. Today, Graz stands for enjoyment, culture, design and urban lifestyle and impresses architecturally with magnificent squares, hidden alleys and romantic courtyards. Furthermore, the city headquarters has some important, globally and nationally active entrepreneurs, and it is the most important business location in the region and Southern Austria.
Strong Brand in Graz
Best Western Hotels & Resorts is a brand family of the BWH Hotel Group and thus belongs to the worldwide group of individual, independently owned and managed hotels. BWH Hotel Group Central Europe GmbH, based in Eschborn, Germany, currently takes care of around 270 individual hotels with a total of 18 brands in the ten countries of Austria, Germany, Switzerland, Luxembourg, Liechtenstein, Croatia, Slovenia, Slovakia, Hungary and the Czech Republic. Through the brand affiliation, hotels benefit from the global distribution and reservation system as well as comprehensive marketing activities of the international group. In addition, the loyalty program for frequent travellers, Best Western Rewards, with more than 46 million members worldwide, is available.
“As a traditional hotel, the new Best Western Hotel Strasser enjoys an excellent reputation and we are very pleased to add our Best Western brand to our portfolio in a central location in Graz and the economically interesting city,” said Marcus Smola, CEO of BWH Hotel Group Central Europe GmbH in Eschborn, Germany. “We are grateful for the good and trustful cooperation with adeolino GmbH, which we will continue to expand together in the future. After the Best Western Hotel in Kiefersfelden in Germany, we are pleased to accompany the Dierl family from now on also in Graz, Austria,” adds Ivona Meissner, who is responsible for hotel development and hotel support in Austria and the Central Eastern Europe region in the group’s Vienna regional office.
