umag_croatia
Photo Credit: Croatian Tourist Board

DOOR TO THE ADRIATIC

COMPARISON WITH THE REGION

Among the competing congress destinations, Umag even a year ago would be easily overlooked, but today it is already hosting the most demanding events such as the most important Microsoft event Windays. This proves that the destination is profiled as a congress and especially an incentive location. To the good functioning, great destination management contributes a great deal, which in the form of a cluster from 2010 is promoted under the brand “Colours of Istria”.

umag_croatia

MTLG INDEX / 2021 EDITION

DESTINATION CAPACITY

  • The number of 4* and 5* category hotel rooms: 1,200
  • The number of 4* and 5* category hotels: 15
  • Banquet hall maximum capacity: 350
  • The largest hall in the city (in m2): 400 m2
  • Destination population: 4,718
  • Maximum hall capacity in theatre style: 350
  • Number of studios for digital and hybrid events NA
  • Average internet speed when organising event 20 Mbps
umag_croatia
Photo Credit: Colours Of Istria

DESTINATION INDICATORS 2021

ICCA Index – worldwide ranking – numbers of meetingsNA / 1.25
ACI Airport Connectivity Index*619 / 2.80
Numbeo Quality of Life Index**191,23 / 3.85
Numbeo Safety Index***88,16 / 4.84
Nomad List Overall Score3.47
Digital communication indexNA
Alexa ranking of websiteNA

 

READ MORE ABOUT THE MEETING EXPERIENCE INDEX: https://kongres-magazine.eu/mtlg-meetologues-of-new-europe/


 

*ACI Europe Airport Connectivity (higher is better) is based on the SEO NetScan connectivity model, which measures airport connectivity in a more comprehensive way. It measures the number and quality of direct/non-stop connections as well as indirect connections via other airports. The NetScan model brings the most relevant connection components of every single market (frequency, travel time, connecting time) together into a single indicator: the Airport Connectivity Index. Find out more at www.aci-europe.org.

**NUMBEO Quality of Life Index (higher is better) is an estimation of overall quality of life by using empirical formula which takes into account purchasing power index (higher is better), pollution index (lower is better), house price to income ratio (lower is better), cost of living index (lower is better), safety index (higher is better), health care index (higher is better), traffic commute time index (lower is better) and climate index (higher is better). Find out more at www.numbeo.com.

***NUMBEO Safety Index (higher is better) is an estimation of the overall level of safety in a given city or a country. Find out more at www.numbeo.com.

MTLG CATEGORY

S MEETING DESTINATION

Destinations that can host up to 500 attendees.

OVERALL PERFORMANCE

UMAG INDIVIDUAL GRADES 2021 
Natural and cultural factors4.49
General and transport infrastructure4.40
Tourist infrastructure4.57
Meeting infrastructure4.30
Subjective grade4.45
Marketing Buzz3.67
ICCA index - worldwide ranking1.25
Numbeo Quality of life Index3.85
Numbeo Safety Index4.84
ACI Airport Connectivity Index2.80
Nomad List Overall Score3.47
FINAL GRADE3.86
5 YEARS RESULTS20172018201920202021
FINAL GRADE3.623.763.713.833.86

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