MCB secured 40 business events worth $150M for Victoria
Melbourne Convention Bureau (MCB) has outlined encouraging results in its 2020/21 Annual Report released today, announcing they have secured 40 business events worth $150 million to add to its strong pipeline of future events for Melbourne. From 2022-2028, this pipeline now boasts 118 business events that will attract 133,495 delegates, filling 387,372 hotel room nights across the city and set to inject $804 million into Victoria’s visitor economy.
Speaking at the company’s Annual General Meeting, MCB Chief Executive Julia Swanson reflected on the challenges created by the pandemic and how the Bureau’s purpose has never been more relevant than over the past year.
Chair of the MCB Board Deborah Beale AM acknowledged the strength and stability afforded through the Victorian Government’s long-term investment of $41.3 million in MCB over four years and stated it has been a significant factor in enabling the Bureau to continue its business development for larger international association events, and a focus on driving short term business via the domestic market.
“This commitment recognises business events as an important contributor to our economy and has also supported a broadened focus of MCB’s business event acquisition into the domestic business events market with the successful launch of the National Business Events Program, designed to aid the immediate restart of the business events sector,” said Ms. Beale AM.
Ms Deborah Beale AM, current Chair of the MCB Board and Director, Federation Square, was re-elected for a three-year term and Mr Adrian Williams, Vice President Operations (Victoria, Tasmania and South Australia) for AccorHotels was also re-elected for a further three-year term as Director.
