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Kongres Magazine’s editorial board has gathered the winning and shortlisted projects of the BEA World Competition. Being placed among the best is an accomplishment that serves as positive encouragement for the entire industry in current times.

Bea World is an initiative that recognises and promotes excellence in events and live communication across the whole world and takes place in the context of Bea World – The International Festival of Events and Live Communication. Created in 2006 to foster and advance the importance of events in the marketing plans of large and smaller corporations, the Best Event Awards have helped agencies from 40 countries in finding inspiration and new ideas for their events, and are now acknowledged as the main and most challenging international industry recognition.

THE EVENT

Event in a box is a new unique format for events. The box weighs around 10 kg, and it can be sent anywhere in the world. Users of the box will enjoy 3 hours of inspirational and joyful moments.

Event in a box is a new unique format for events and weighs around 10 kg. It can be sent anywhere in the world. Users of the box will enjoy 3 hours of inspirational and joyful moments. The project is a merger of various digital solutions which interact with one another, opening up new horizons in the use of technologies. Special markers that are digitally printed on the tablecloth allow users to see video greetings from celebrities. The markers have been adapted so as to ensure that as they are scanned in various countries, the content will be presented in the relevant language.

The fashion show on the plate can be seen thanks to a special filming technique and process of video editing. A merger of these elements with the design of 3D models is what ensures that the enhanced reality application can provide users with an unprecedented and very enjoyable experience. The content is integrated into various QR codes.

Name of the event: Event in a box
Date: November 1, 2020 – April 20, 2021
Location: Latvia and 11 other countries of the world
Organizer: Skudras Metropole and Don’t Panic
Client: Hugo Boss
BEA CATEGORY: PROPRIETARY FORMAT

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