Photo Credit: Dubai Expo

Buoyed by global crowd-pleasers such as Coldplay at Al Wasl Plaza last week, Expo 2020 Dubai is on target to hit the 15 million total visit mark later this week. And with many more headline-grabbing names still to be announced over the coming weeks, those numbers are set to accelerate further.

As of Monday (21 February), total visitation stood at 14,719,277, days after Coldplay’s unforgettable concert on 15 February, part of Expo 2020 Dubai’s Infinite Nights Series, united the shared goals of the British band and the UAE – inspiring climate awareness and driving action to preserve our planet in support of Expo’s Programme for People and Planet and in alignment with the Sustainable Development Goals (SDGs).

With less than 40 days to go, scores of people have realised it’s now or never until it’s gone forever, with domestic visits surging 128 per cent in the past six weeks, and international visitation up 19 per cent, primarily thanks to the popularity of the new AED 50 Season Finale Pass.

Pupils went back to class after the mid-term break and this past week saw the highest number of schoolchildren on site. Families returned several times over the holiday with new children’s shows added to the special programme on weekends, and the Expo School Programme’s Young Stars performing at the iconic Al Wasl Plaza.

Photo Credit: Expo Dubai

Expo 2020 Dubai’s virtual visitation numbers have also reached 145 million, driven by the diverse entertainment available via Live@Expo, as well as extensive coverage of Expo 2020 Dubai’s Programme for People and Planet and the live-streaming of Coldplay.

Food, Agriculture & Livelihoods Week (17-23 February), the latest of 10 Theme Weeks that anchor Expo 2020 Dubai’s Programme for People and Planet, kicked off on Thursday. Change-makers, innovators and stakeholders from across the global food value chain are gathering to spotlight food systems that are more productive, more inclusive, environmentally sustainable and resilient, and deliver healthy and nutritious diets for all.

Music highlights included Filipina singing sensation Moira Dela Torre, who enthralled the audience at the Jubilee Stage last Monday (14 February), while fans of Sufi rock group Junoon, rooted in New York and Pakistan, came out in force at Dubai Exhibition Centre on 18 February. The same evening saw DJ Hani, known for his blend of techno mash-ups, get the audience on their feet at the Jubilee Stage.

Photo Credit: Shutterstock/Expo Media Centre

The star-studded line-ups continue, with Canadian jazz legend Diana Krall set to enthral crowds at Al Wasl Plaza on 19 March, while across the site, Country Pavilions from the Arab world continue to be big visitor draws, including the likes of Egypt, Morocco, Palestine, Saudi Arabia and the UAE.

With upcoming breath-taking visual displays, world-class concerts, National Day celebrations and more, including International Women’s Day celebrations across Expo 2020 (6-8 March), for visitors it really is “Now or never, before it’s gone forever”, as the World Expo approaches its finale on 31 March.

Source: Expo Dubai