Photo Credit: Cvent

Biannual pulse check of meeting and event planners’ sourcing plans

The Cvent 2022 Q1 Planner Sourcing Report: Europe Edition is the biannual pulse check of meeting and event planners’ sourcing plans and priorities; uncovering the trends that will help hotels and venues understand how best to attract, engage and support planners across the UK and western Europe as they source events in 2022 and beyond.

Cvent, a market-leading meetings, events, and hospitality technology provider, commissioned an independent research company, Censuswide, to survey over 500 event planners, managers, coordinators and directors across the UK and Europe (France, Germany, Italy, the Netherlands and Spain) in January 2022.

Venue representatives and planners are invited to join Cvent’s live webinar on Tuesday 29 March, 2 pm GMT, which will provide deeper insights into the report findings. Karla Pearce, Marketing Director Europe, Cvent Hospitality Cloud will lead the discussion joined by meetings, events, accommodation and travel management specialist: Anna Snoep, Director of Operations, Inntel. The webinar is free to join and industry professionals can register here.

Karla Pearce

Marketing Director Europe, Cvent Hospitality Cloud

Karla Pearce said: “In-person experiences are making a comeback, and to make the most of attracting MICE business, it is paramount hotels and venues understand planners’ shifting priorities and continue to evolve the services they offer to better support their requirements. This webinar offers insights into current planner sourcing trends, and we’re excited to have Anna join the discussion to give hospitality professionals the opportunity to hear first-hand from an event professional.”

Photo Credit: Cvent

The Return of In-person Events

Event organisers are planning for the return of in-person events. The report reveals planners across the UK and Europe are embracing a diversified range of event formats for their programmes in 2022; with more than 70% saying that events with in-person components will make up the majority of their event programmes. Of that 70%, hybrid events are the most popular format (38%).

To view the full report click here.