After a two-year pandemic break, the exhibition centres are opening up to full operation. People have longed for events. According to a study published today by Kantar TNS, as many as 83% of Finns who have previously visited exhibitions are ready to visit events once again.
During the pandemic, virtual fairs and, where restrictions allowed, hybrid events were held. According to a recent study by Kantar, 92% of trade fair visitors want to visit the trade fair on-site and only 4% prioritise virtual events. 33% of the respondents had attended virtual fairs during the pandemic.
More than a quarter of the respondents who regularly attended trade fairs in normal years felt that it had been more difficult to get acquainted with new products and services in the industry when they had not been able to attend trade fairs. According to the respondents, networking and monitoring things related to one’s own profession have also been clearly weaker. In addition, the lack of trade fairs was felt to have had an impact on the development and maintenance of skills, the negotiation of deals and the identification of procurement options. Only one-fourth of the trade fair visitors thought the absence of fairs did not have any impact on their business.
A total of 2,875 people responded to the survey that The Association of Trade Fair and Event Organisers in Finland, which represents Finnish professional trade fair organisers, had done by Kantar. The sample of the study represented the population aged 18-75 in terms of gender, age and palace of residence.
Further information about events in Finland is available here.
