The Metaverse is now a solid, promising business model and the precursor for Internet 3.0 with its unbridled virtual reality opportunities. The Metaverse will establish itself as a new economy, a new environment for work and socialization with new currencies and behaviours. It encompasses the digital and the physical world, private and public experiences, and open and closed events. Experiences will reach a completely new level of immersion: real live experiences are in a three-dimensional VR space.
Metaverse-like worlds that integrate key elements of the future Metaverse already exist today, providing a new, powerful path for brand experience. It is all the more important that company boards, managing directors and marketing managers develop an understanding of the Metaverse and the closely associated NFT technology in order to benefit from it and get a head start over their competition.
The Michelin NFT series consists of 120 individual digital penguins, which were presented as part of a European top management conference as an internal innovation project. The individual Michelin NFTs were used as giveaways for all participants of the event and show one of the many possibilities of marketing and communication in the Metaverse in the near future. The penguins were chosen as they reflect the values of the Michelin brand: strong, courageous, loyal and exceptionally social. They reflect the living culture at Michelin and are the internal mascots of Michelin Europe North.
Find out more about VOK DAMS on the agency’s website here.
