New patterns in a neo-new way
Tomorrow will see the launch of the first Neonyt Lab: at 2 p.m. the Union Hall in Frankfurt will open its doors. Fashion people, sustainability experts, content creators, consumers, and everyone interested in sustainability in a fashion, lifestyle and beauty context – can expect an exciting programme from Friday to Sunday (24 to 26 June).
In the “Greenstyle the Store” area, curated by the sustainability criteria of Greenstyle, guests will be able to purchase sustainable fashion, shoes, accessories and beauty products directly. Whether it’s 3-in-1 coats by Akjumii, vegetable-tanned leather bags and purses by Alexandra Svendsen, blouses and dresses inspired by Ukrainian handicrafts from Belle Ikat, certified natural and organic cosmetics by Benecos, close-to-nature outdoor fashion by Nikin, sustainable, plastic-free business clothes by Nina Rein, espadrilles, slip-ons and sneakers of ocean plastic by Seads, or comfortable glamour high-heels and flats by Viktoria Moser – in “Greenstyle the Store” there will be something for every occasion.
“The interest in sustainable fashion, and the desire on the part of consumers to change something, is enormous. We are absolutely happy and are looking forward to three full days featuring a fantastic mix of sustainable fashion brands for shopping and browsing. The time for change is now,” says Mirjam Smend, founder and CEO of Greenstyle. The first Neonyt Lab has been launched together with cooperation partner Greenstyle. As early as May the exhibition space on the Neonyt Lab was fully booked.
There is a good reason why the Neonyt Lab motto is “New patterns.” If you want to change something, it’s best to work together. And the more you know, the better and more targeted can be your approach. Numerous suggestions about what each of us can do quite specifically to make a more sustainable wardrobe will also be presented by the NGO Engagement Global on its 17Ziele info cart, jointly with its supporting partner, Frankfurt Fashion Movement. And it’s all pretty impressive: on Frankfurt’s biggest “TU DU” wall.
For content creators: create your own sustainable style
Like a big curated wardrobe – that is Prepeek, the networking event for content creators. The idea: content creators receive direct and exclusive access to selected products by sustainable brands in the segments of fashion, beauty and lifestyle. Stylists will help to find the ideal outfit. The result: professionally shot looks, which can be shared directly with the community on social media. Along with the styling and shooting area, Prepeek offers sufficient space for exchange and networking. Whether at the bar with Prosecco Doc, in beeswax workshops with Gaia, or during talks on the conference stage – the three-day programme will provide additional sustainability incentives for the social-media community.
For the full Neonyt Lab programme go to: https://neonyt.messefrankfurt.com/frankfurt/de/programm-events/events.html.
