“We helped identify the most suitable local partners: the Giffoni Film Festival, a famous film festival dedicated to young people which is held annually near Salerno. Ipsen sponsored this year’s first edition of the ‘Giffoni Green Festival’ which was dedicated to sustainability; and Legambiente Campania, the local chapter of a national ecologist association. We chose a simple, engaging and impactful activity in the area which involved cleaning the beach of the protected natural oasis and pine forest in Marina di Eboli,” explains Alessandro Capasso, Project Manager AIM Group.
“For more than 50 years the Giffoni Film Festival has inspired new generations with responsive and sustainability topics. This festival would not be possible without the support of public and private donors. On this occasion, we were delighted to collaborate with Ipsen, a company which guarantees Italian excellence in biopharmaceutical research,” commented Alessandro Avagliano, Business Development, Giffoni Innovation Hub.
Maria Lucia Burriesci, Communication & Patient Advocacy Manager Ipsen explained “We chose to support this unique project to pursue a common goal, namely, to have a positive impact on the environment.”
Small, but non-negligible actions matter
Ipsen involved more than 130 employees who headed to the beach to collect rubbish and plastic debris (small items like bottles and waste paper as well as big ones like tyres, PCs, TVs) that was hidden in the sand and the trees, 214 kilos of rubbish were collected overall, of which 79kg was plastics, 41Kg end-of-life tyres, 36kg of glass, 28 kg of iron and 11 kg of organic waste.
On the beach, the volunteers and experts in environmental welfare from Legambiente made a speech about how plastics pollute the beaches and the sea and how it affects on the natural environment and wildlife.
Ipsen employees were shocked by a large amount of rubbish they found on the beach in a protected natural oasis. They felt at times that there was simply no end to the amount of rubbish. One employee remarked: “looking at what we collected I think that by paying a bit of attention and changing our habits, we could really do a lot for our planet and our environment.”
Find out more about the initiative here.