Innovative Melbourne e-guide
Connecting event planners and delegates with inspiring new and undiscovered experiences of the city, the first edition of the Melbourne e-guide showcases a snapshot into why Melbourne is a coveted destination for domestic and international conferences.
Event owners, planners and attendees can plan their trip and activities by using the geographic and category searchable interactive map embedded within the guide. Offering videos, images, product descriptors, hyperlinks and 360-degree experiences, the interactive map assists in familiarising users with how to make the most of their time in Melbourne. This new tool provides the opportunity to create custom conference and event participant tours once the user is in the city including a real-time directional feature accessible via mobile phones.
Part of the charm of Melbourne is that it is constantly evolving, innovating, and adapting to meet new needs, which is evident in the creation of exciting and creative spaces built to host national and international conferences, meetings, exhibitions, and incentive programs. Melbourne is a knowledge hub across multiple sectors. Event planners will be encouraged to now think outside the box and consider booking a unique venue highlighted in the guide.
Tourism Australia supported the project via its Business Events Advance Program which partners with the industry on activity that aims to increase the number and value of international business events for Australia.
 has unveiled its latest inspiration tool – an innovative and interactive e-guide.){kind=link}