Closer networking between industry and science
“This year, the European Congress of Radiology revealed a new dimension showing how congresses can be hosted going forward: sustainably, digitally and as unique festivals for participants. Together with the European Society of Radiology, we extended an invitation to event organisers to join us in a discussion of the future direction of congresses and the needs of the industry,” explained Susanne Baumann-Söllner, Managing Director of the Austria Center Vienna.
Peter Baierl of the European Society of Radiology (ESR) presented his blueprint for closer interaction between representatives of industry and science, coupled with networking areas. To promote this, he proposes setting aside entire areas next to the lecture theatres to ensure the industry is closely integrated into proceedings. As a result, the ECR is moving away from large halls with one booth after the other, towards exclusive experiential branding worlds focusing on the participant experience and where the product itself takes centre stage. The Austria Center Vienna offers the ideal event design options to meet this need thanks to the combination of halls and foyers with catering stations and adjoining terraces.
Cinema production starring professors
After the shift to online congresses due to the pandemic, many organisers and their participants are longing for a return to in-person events. Lots of organisers are voicing the need for greater flexibility as well as the support of all partners to help make the transition to hybrid congresses. The Austria Center Vienna was quick to respond to these requirements, last year launching three hybrid formats – the Hybrid Circle, Hybrid Sphere and Hybrid Cube – for organisers to choose from and customise. In addition, it has a dedicated partner which specialises in attractive stage settings and productions to be shown on the 144m² of LED displays and 200 indoor and outdoor screens.
Synergies between congress organisers
Find out more about Austria Center Vienna here.