Photo Credit: Marko Delbello Ocepek

Leading experts in marketing and event organisation are coming to Ljubljana

Between 25 and 26 August, Ljubljana will host the 7th Conventa Crossover conference. The event will again take place exclusively in person. Over 120 attendees are expected to attend the festival, where they will learn, network and exchange ideas.

Among a slew of impressive speakers and Crossover icons, this year’s event will play host to several speakers attending for the premier time.

Claus Raasted, a pioneer in experience marketing, will host an eye-opening lecture. In his words, he is a mix between Thor, Mick Jagger and Lady Gaga.

Bo Krüger, an exceptional Danish event designer, will thrill attendees with an insight into his iconic event organising model Meetovation.

Another renowned speaker at Crossover will be Jordan Waid, an internationally-awarded British filmmaker and an advocate of design thinking.

Last but not least, Milena S. Nikolova, an expert in behavioral economics in tourism will explain how to use behavioral sciences to your advantage when designing events.

The speakers will be joined by Meet Busters, masters in marketing and seasoned event organisers who will share their take on pressing issues faced by the meetings industry. Meet Busters will present numerous practical examples from their careers. The lineup features Jakob Sterlich (Climate Partner), Gaja Brecelj (Umanotera), Maja Bosanac (Eventful), Manuela Šola (Komunikacijski laboratorij), Mark Toonen (Wice), Tanja Polegubić (Saltwaternomads), Meta Pavlin (Prvi Prvi), Yulia Katynska (Lviv Convention Bureau) and Dejan Bogdanov (Vekol DMC).

A pivotal part of the programme will feature the awarded and iconic Ljubljana Talks hosting a special guest from the Netherlands. Aragorn Meulendijks (YOM) will delve into the future of events in the Metaverse. He will discuss and contrast his view with Jens Oliver Mayer (Jack Morton) and Mladen Ljubišič ( The conversation will be led by Jan Oršič and Gorazd Čad.

Aragorn Meulendijks
Mladen Ljubišič
Jens Oliver Mayer

Rounding off the eventful programme are Crossover Legends, who marked the history of the event with their memorable lectures. They will attend the event in the role of mentors and provocateurs. Ivo Franschitz (Enited), Kim Myhre (Xdesign), Henrik von Arnold (Enited), Jens Oliver Mayer (Jack Morton), Miloš Milovanović (Gaining Edge) and Maarten Schram (LiveCom Alliance) are the legends coming to Ljubljana.

Unplug yourself at Crossover 2022!


The focal theme of the event is Meetings Industry Unplugged or “Everything you always wanted to ask about the meetings industry (but were afraid to ask)”. The organisers envisaged Conventa Crossover as a safe haven where attendees will unplug from everyday worries, discuss the meetings industry’s future and innovations, environmental responsibility, and see the best events in the industry.

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