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Photo Credit: Marko Delbello Ocepek

Conventa Crossover, the central meeting point for the creative marketing industry of New Europe, has returned to Ljubljana. A slew of expert speakers delved into the core topics: sustainability, innovation and dialogue. Crossover Legends and Meet Busters discussed the industry’s sustainable aspirations and greenwashing, while Ljubljana Talks panellists elaborated on the pros and cons of the metaverse.

The day started with a short introduction from the renowned moderator Jan Jaap in Der Mauer. Known for his immaculate and interactive moderating strategy, he inspired attendees to keep an open mind and stay innovative.

Engaging sessions facilitating industry development

This year, the attendees convened at the garden of the Grand Hotel Union, where they could listen to an insightful presentation by Bo Kruger, who explained how an idea develops into a solution. He introduced sustainable events as a mystery and worked on equipping the attendees with a mystery-solving toolbox, comprising a high-pitch concept, experimenting and psychological safety. Milena S. Nikolova was the second keynote speaker who explained how implementing the process of elimination in the meetings industry could help lower the carbon footprint and promote a greener tomorrow for future generations.

Jordan Waid played with the imagination of attendees and invited them to come up with a solution for Conventa Crossover’s future event in 2032. From a metaverse event on the Moon to a festival without borders, the attendees came up with innovative ideas for the future of Conventa Crossover. Claus Raasted bolstered the attendees to implement human technology in meetings that matter. Joining online, Claus nonetheless managed to create a unique atmosphere, inviting attendees to cooperate with one another.

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Ljubljana Talks

Conventa Crossover hosted a special edition of Ljubljana Talks that featured Aragorn Meulendijks, Mladen Ljubišič and Jens Oliver Mayer. Hosted by Gorazd Čad and Jan Oršič, the discussions focused on the future of the metaverse changing the digital landscape. The speakers all agreed technology is a tool we must build experiences around.

Now already in its 16th edition, this episode of Ljubljana Talks stirred a heated debate among attendees. In the end, the panellists agreed that even in the metaverse, some companies are greenwashing. Nonetheless, the future seems bright, with the metaverse opening new worlds for the industry.

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The Conventa Best Event Award

Conventa Week culminated with the award ceremony for the Conventa Best Event Award. The absolute winner was Brand Arena Nordic Group, whose event, OneTonne Island, won awards in the B2B category, Best in Sustainability, the Grand Prix Award and was, unsurprisingly, named the Best Event Agency.

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Photo Credit: Marko Delbello Ocepek

The best B2C award went to Velo-City 2022, which took place in Ljubljana and fostered the development of sustainable mobility. In the B2I category, Planet Budapest won the coveted award, while the award for creativity was presented to the Cupra Hero project. The Audience Award and Crossover Event Award was presented to the trailblazing Polish event Open Eyes Summit.

CONVENTA BEST EVENT AWARDS 2022 RANKINGS

BEST B2B EVENT 2022

3rd SIW on Boutique Tour
2nd
Sweden in solidarity with Ukraine
1st OneTonneIsland

BEST B2C EVENT 2022

3rd Help Yemen
2nd Maybelline New York Stories
1st Velo-city 2022

BEST B2I EVENT 2022

3rd Ipsen Re-Connect Community Day
2nd The Day of Our Energy
1st Planet Budapest

BEST CROSSOVER EVENT 2022

3rd Future Tense 2022
2nd CUPRA Hero – Interactive product launch
1st Open Eyes Economy Summit 2021

AUDIENCE AWARD 2022

Winner: Open Eyes Economy Summit 2021

SPECIAL AWARDS – GRAND PRIX

Winner: OneTonneIsland
This award is presented to the event that, among all entries, achieves the highest score from the Jury’s whole evaluation.

SPECIAL AWARDS – BEST CONVENTA EVENT AGENCY

Winner: Brand Arena Nordic Group AB
Awarded to the agency whose events will have totalled the highest overall jury score in the competition.

SPECIAL AWARDS – BEST IN CREATIVITY

Winner: CUPRA Hero – Interactive product launch
Award assigned to the event with the highest score for creativity by jury and public evaluation.

SPECIAL AWARDS – BEST IN SUSTAINABILITY 

Winner: OneTonneIsland
Award assigned to the event with the highest score for creativity by jury and public evaluation.

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Photo Credit: Marko Delbello Ocepek

Conventa Crossover thus marked the end of Conventa Week. Both Conventa and Conventa Crossover facilitated the growth of the regional meetings industry and, not least, promoted the trade show business in Slovenia.


The dates for next year’s events have already been announced. Conventa 2023 will take place in winter, from 1 to 2 February 2023, while Conventa Crossover will take place from 28 to 29 August 2023.