Conventa Best Event Award 2022, the annual competition that awards the best events in the region of New Europe, came to a successful close. The competition’s grand finale took place on 26 August 2022 at the Conventa Crossover conference in Grand Hotel Union Eurostars, where the winners were announced. Four winners were selected; the best B2B, B2C, B21, and CROSSOVER events. Furthermore, five special awards were presented at the award ceremony.
BEST IN CREATIVITY 2022
CUPRA Hero – Interactive product launch
The launching of the new car CUPRA Formentor was primarily supposed to take place live during 2021. Due to the numerous challenges brought by the previous year, they had to come up with a different way.
EVENT CATEGORY: CATEGORY CROSSOVER
EVENT FORMAT: DIGITAL
About the event
The launching of the new car CUPRA Formentor was primarily supposed to take place live during 2021. Due to the numerous challenges brought by the previous year, the organisers had to come up with a different way to present the new model to the Serbian market. THEY proposed to the client something that had not been seen before in the region, believing that a brand like this one deserves a completely new way of promotion.
The success of the campaign is reflected in the results of raising awareness and drawing attention to the new model in the Serbian market, especially at the Belgrade CAR Show, in May. The CUPRA stand was one of the most visited at the fair. During the three weeks of the competition part of the campaign, over 40,000 unique visits to the micro-site cuprahero.rs were recorded, 7 million impressions, 90% of the target group was reached and there were 20 awarded competitors. The campaign was supported by well-known influencers from the automotive industry who counted hundreds of thousands of likes and shares on social networks.