IEG has strengthened its presence in Asia

Italian Exhibition Group, which, with its facilities in Rimini and Vicenza, is a leading company in the organisation of trade show and conference events in Italy and abroad, and Singapore Tourism Board, the leading economic development agency in tourism under the Singapore Ministry of Trade and Industry, have signed a Memorandum of Understanding (MoU) to support the development and organisation of new IEG events in Singapore and the strengthening of the entire MICE (Meetings, Incentives, Conferences and Exhibitions) ecosystem within the city-state.

IEG will open its own regional headquarters in Singapore following up on its industrial expansion strategy in the “city of lions”, where it also recently signed a letter of intent (LOI) with CEMS-Conference & Exhibition Management Services for the acquisition of two strategic trade shows in the luxury and food segments in which IEG already boasts a leading role: namely, Sije – Singapore International Jewelry Expo and Cafè Asia, Sweet and Bakes Asia, Restaurant Asia.

Corrado Peraboni, CEO of IEG: “The partnership with Singapore Tourism Board marks another important step forward in IEG’s internationalisation process and consolidates its presence on the Asian continent. Singapore currently boasts a highly developed economic structure based on services and manufacturing with high added value. This is an important piece in a strategy that, in every respect, aims to establish IEG as a “community catalyst” for the industries its events represent by taking them to the most promising markets, generating value also in terms of business for exhibiting companies, associations, authorities, and all the stakeholders.” 

Poh Chi Chuan, Executive Director, Exhibitions and Conferences, Singapore Tourism Board: “We are heartened by the Italian Exhibition Group’s (IEG) decision to anchor their regional headquarters in Singapore, and we look forward to welcoming more internationally renowned event brands to our city. This new partnership is testament to Singapore’s solid economic fundamentals and our standing as a Global-Asia Node for MICE and business. We look forward to deepening our partnership with IEG as they expand their presence in Singapore and the region through a vibrant line-up of exhibitions and conferences.”

Francesco Santa, International Business Development Director IEG pointed out: “Today’s signing is a source of great pride and satisfaction. Singapore Tourism Board and IEG thus begin a long-term collaboration, confirming the global expansion of our Group, which has now taken a decisive step towards the development of its products in Singapore and the entire South East Asian region. Further proof is the agreement signed with CEMS for the acquisition of the jewellery and food shows. The valuable exchange of know-how and innovation between IEG and Singapore will contribute to strengthening trade relations with the ASEAN region, of which Singapore is the hub, with growth rates among the highest in the entire world.”

The announcement of the MoU was made at the Singapore Tourism Board’s (STB) Memoranda of Understanding (MoU) signing ceremony held at The Fullerton Hotel in Singapore, and in conjunction with the first ASIA CEO Summit (5th – 7th October 2022), co-organised by SACEOS, AEO, SISO, UFI. According to the protocol, IEG and STB will join forces to support the organization of new events in Singapore. The blossoming of possible international brand leaders will help strengthen the Lion City as a strategic regional and global hub for business tourism.