annette_gregg
Photo Credit: SITE

Following an extensive global executive search, the Society for Incentive Travel Excellence (SITE) has appointed Annette Gregg, CMM, MBA, as its new CEO, serving both SITE and SITE Foundation.


Gregg takes over from Interim Executive Director Rebecca Wright, CIS, CITP, and joins SITE following her role as Chief Revenue Officer with Meeting Professionals International (MPI) and a career-long legacy in the business events industry working across the full MICE spectrum, from the corporate end user to destination marketing organizations.

Gregg will lead the association as the meetings industry continues to rebound, facing a hopeful future with incentive travel firmly embedded as a driver of enterprise culture and an indispensable element in corporate reward and recognition programs.

Kevin Edmunds

SITE President

Commenting on the appointment SITE President Kevin Edmunds, CIS, CITP, said, “Firstly, we’d like to pay tribute to Rebecca Wright for stepping up to serve as Interim Executive Director while also delivering on her role as Head of Chapter Engagement for the past 24 months.”

“During that time, SITE’s International Board of Directors (IBOD), and SITE Foundation’s International Board of Trustees (IBOT) have been able to thoughtfully and diligently approach the recruitment and appointment of our next CEO in the context of a rapidly evolving marketplace and a new, evolving concept of the nature, purpose and direction of an association.”

“We’re thrilled to announce Annette Gregg as our new CEO knowing that the depth of her experience, the strength of her relationships, and the clarity of her vision will help SITE navigate the road ahead and realise its vision to build and bridge cultures through the transformative power of incentive travel & motivational experiences,” Edmunds concluded.

I have always been convinced of the transformative power of travel experiences for individuals, enterprises, communities and society at large.

Gregg said, “I’m grateful for a career that has allowed me to contribute to a variety of aspects of the business events industry, covering both the public and private sectors, corporates and associations, agencies and end users.”

“My appointment as Chief Executive Officer at SITE will allow me to integrate my career experience to help move this legacy association to new heights. I have always been convinced of the transformative power of travel experiences for individuals, enterprises, communities and society at large.”

“I look forward to working closely with SITE’s IBOD and IBOT, its global committees and chapters, and our 2,000+ global members to make the business case for incentive travel and spread the story of travel as transformation. It’s a true honour to take on the role of CEO as SITE embarks on its 50th anniversary.”

Gregg’s tenure as SITE and SITE Foundation’s CEO will commence on November 14.