Recognition for the city’s environmentally friendly event guidelines
For the third year in a row, Green Destinations, an international organisation promoting the development of sustainable tourism, has featured Tartu in its TOP 100 list of sustainable destinations.
The list highlights 100 excellent initiatives for sustainable destination development from all around the globe. Tartu gained recognition for environmentally friendly event guidelines that event organisers are invited to use to make their events greener. The guide was created by Tartu 2024 in cooperation with Acento.
The Guide is a practical tool for every event organiser. With the help of the Guide, the event organiser can find ways to be more environmentally friendly in their activities. All events included in the European Capital of Culture Tartu 2024 programme will be organised in an environmentally friendly manner, and from July 2022 the goal is to ensure that all events organised in Tartu’s public space are based on the minimum requirements set forth in the Guide.
“Since our goal is to stand out as the capital of culture precisely with our environmentally friendly event organisation, reaching the Top 100 success stories in the Green Event Guide is a clear sign that we have set our goals and steps correctly,” said Helen Kalberg, Marketing Manager for the City of Tartu.
The prerequisite for inclusion in the list of green destinations is an outstanding success story, from which other sustainable tourist destinations have something to learn. In 2020, Tartu was awarded second place in the Environment and Climate category in the same competition, as the citywide Smart Bike Share and urban buses fuelled by Estonian green gas were recognised. Car-Free Avenue, which was recognised as one of the six best in the Environment and Climate Category, was presented as Tartu’s success story for 2021.
The Green Destinations Story Awards took place on 27 September 2022, in Athens.
