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Photo Credit: Bea World Festival

The curtain came down on Live Communication Week after an incredible evening last Friday. More than 500 people from 32 countries celebrated the winners of the 17th Bea World. 

On Friday, November 25, the Bea World awards ceremony brought the curtain down on the global event’s festival, after a full day dedicated to content through the Congrestival formula, which made its debut this year.

In a record edition, with 320 competing events from 32 countries, the Grand Prix goes to Italy: Ferrari Capital Markets Day conceived by Ninetynine for Ferrari comes out on top. Silver for Spain’s La 5ª and Bronze to France’s The Oval Office.

The event also bagged two First Prizes (in the B2B Event and Use of Technology categories). Ninetynine stood out among the other nominated agencies for technical innovation, both for the show (that also earned it a Guinness World Record) and for environmental sustainability. With its client Scuderie Ferrari, Ninetynine also won the Second Prize in an Integrated Communication Project with the Ferrari F1-75 Global Launch event.

The awards ceremony (which was also streamed live thanks to the Digivents web app), was hosted by Jan-Jaap In der Maur and Sandy Nijhuis of Masters in Moderation (Content partner), while the direction was entrusted to Alessandro Torraca.

The Silver GP went to Spain for Unstoppable Impulse Event by the agency La 5ª for client Cupra. The same event was also awarded two First Prizes in the Convention and Unexpected Use of Space categories, and one-Third Prize in the B2B Event section.

The Bronze GP went to France with Vies Brisées (Shattered lives), created by The Oval Office agency for La Délégation à la Sécurité routière, which also won a Second Prize in Creative Installation, a Third Prize in Non-Profit/CRS Event, a special mention for Best Creativity, and the Press Award.

Taking the stage at the ADC Group awards were the best practices elected by a corporate jury of leading communication and events managers from around the world, who evaluated the 167 finalist events. President Michiel Pool, Head of Global Events at Ericsson, coordinated the work of the jury.

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Photo Credit: Bea World Festival

Michiel Pool

Bea World 2022 Jury President

“The jury looked at the candidates for the Bea World Grand Prix with all the evaluation criteria top of mind. Based on that we selected the Ferrari Capital Markets Day as the winner. We were very impressed with the great execution and overall quality of this event. Especially looking at the sheer complexity of the project and having three events in one. The ambition level of the event with the world returning from a pandemic is worth mentioning. The innovation through the usage of technology and turning a racetrack into a fully immersive experience for the guests was just an extraordinary example of creativity. On top of the ISO sustainability certification for such a large event, its business results and the relevance to the Ferrari brand all added to our decision to select this event as the winner of the Bea World Grand Prix First Prize.

#In the second place, the jury decided on the Unstoppable Impulse Event by CUPRA. A very complex and ambitious project that performed very highly in all criteria with superb execution and overall great quality. Great business results and creative usage of the abandoned race circuit, even without existing infrastructure and just 90 days to set up added to the selection. Great innovative usage of technology and fully immersing people in the brand making it extremely relevant for the target group. A great example of a brand that has made a very ambitious return to live communication post-pandemic.”

“In the third place, the jury selected Vies Brisées (Shattered lives). This event touched the jury in an emotional way. They were impressed with the creativity of delivering such a strong message to the target audience with this live communication project. A flawless execution with great results all very relevant to their set objectives made this project win the third prize.”

Find the full list of winners and more about the event at https://beaworldfestival.com/.

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