On Friday, November 25, the Bea World awards ceremony brought the curtain down on the global event’s festival, after a full day dedicated to content through the Congrestival formula, which made its debut this year.
In a record edition, with 320 competing events from 32 countries, the Grand Prix goes to Italy: Ferrari Capital Markets Day conceived by Ninetynine for Ferrari comes out on top. Silver for Spain’s La 5ª and Bronze to France’s The Oval Office.
The event also bagged two First Prizes (in the B2B Event and Use of Technology categories). Ninetynine stood out among the other nominated agencies for technical innovation, both for the show (that also earned it a Guinness World Record) and for environmental sustainability. With its client Scuderie Ferrari, Ninetynine also won the Second Prize in an Integrated Communication Project with the Ferrari F1-75 Global Launch event.
The awards ceremony (which was also streamed live thanks to the Digivents web app), was hosted by Jan-Jaap In der Maur and Sandy Nijhuis of Masters in Moderation (Content partner), while the direction was entrusted to Alessandro Torraca.
The Silver GP went to Spain for Unstoppable Impulse Event by the agency La 5ª for client Cupra. The same event was also awarded two First Prizes in the Convention and Unexpected Use of Space categories, and one-Third Prize in the B2B Event section.
The Bronze GP went to France with Vies Brisées (Shattered lives), created by The Oval Office agency for La Délégation à la Sécurité routière, which also won a Second Prize in Creative Installation, a Third Prize in Non-Profit/CRS Event, a special mention for Best Creativity, and the Press Award.
Taking the stage at the ADC Group awards were the best practices elected by a corporate jury of leading communication and events managers from around the world, who evaluated the 167 finalist events. President Michiel Pool, Head of Global Events at Ericsson, coordinated the work of the jury.