Exhibition becomes ExCeL’s longest running in-hall event
Jurassic World: The Exhibition, hosted at London’s largest event venue ExCeL, has achieved ‘dino-mite’ success after the immersive experience sold almost 315,000 tickets during its tenancy – making it one of the highest-attended Jurassic World exhibitions in Europe.
The family-friendly dinosaur experience, which is based on one of history’s most iconic movie blockbusters, has also become ExCeL’s longest-running event at 137 days after opening its doors last August and concluding earlier in January.
Run by promoter FKP Scorpio Entertainment and The Luna Cinema, the exhibition also attracted interest from a wide range of influencers and celebrities during its tenancy and even featured on the BBC’s Strictly Come Dancing.
Staged over 20,000 square-foot, the exhibition led audiences of all ages on an immersive experience inspired by scenes from the beloved film. Even before it opened, the exhibition recorded its highest-ever advance ticket sales beating those from its previous eight locations.
More recently, the exhibition was also recently crowned winner of ‘Best Visitor Experience 2022’ at the Access All Area awards where it was shortlisted alongside nominees such as Isle of Wight Festival, BST Hyde Park, and Westival.
Damian Norman, Head of Live Events at ExCeL who helped bring the exhibition to the venue, said: “Jurassic World: The Exhibition was ExCeL’s first immersive experience and was more than a year in the making. For it now to be one of the franchise’s most successful locations is a real honour and a testament to this proof of concept.”
“Visitors came from all over the UK and even the world to see it, showcasing the appetite for London and live attractions, and something we now want to build on with other major immersive experiences in the pipeline.”
James Cassidy, COO at FKP Scorpio Entertainment, added: “To build, launch and sell 314,000 tickets in less than six months is a tribute to the incredible focus and effort from all the teams involved. This was a huge production, and we thank the ExCeL team for helping make the exhibition a great success.”
ExCeL, which was recently certified carbon neutral and hosts up to 400 events per year – will continue its packed schedule for 2023 including the likes of MCM Comic Con, the all-electric race series Formula E and medical association PCR London Valves.
Source: ExCeL London
