200 delegates attended the event in Kuala Lumpur
Malaysia’s premier purpose-built venue, the Kuala Lumpur Convention Centre (the Centre), successfully hosted the UFI Asia-Pacific Conference 2023 from 2 to 3 March, which returned to the region after four years. More than 200 delegates congregated at the Centre for face-to-face engagement with their regional and international counterparts, whilst experiencing unique Malaysian-flavoured sorbets.
Officiated by Malaysia’s Minister of Tourism, Arts and Culture, Dato’ Sri Tiong King Sing, the industry event was hosted by the Malaysia Convention and Exhibition Bureau (MyCEB) together with the Centre as venue partner. Also in attendance were UFI’s senior leaders and management, Michael Duck, President, Kai Hattendorf, Chief Executive Officer (CEO) and Managing Director, Adeline Vancauwelaert, Chief Operations Officer, and Mark Cochrane, APAC Regional Director.
The highly interactive two-day conference, packed with networking and dialogue sessions, provided delegates with the opportunity to participate in discourses and hear from industry and subject matter experts on assessing new opportunities, and addressing issues and challenges and their impacts on businesses.
Specially made in-house by the venue’s pastry team for this meeting, the Centre’s unique, Malaysian-flavoured sorbets, namely calamansi sour plum, watermelon lime, basil & lime, tamarind, mango and passion fruit, were a hit. The delegates enjoyed breaking the ice and networking with their colleagues and counterparts from the region whom they have not met for years, over delicious sorbets.
The Centre, strategically located in the Kuala Lumpur City Centre (KLCC) Precinct, is adjacent to the lush 50-acre KLCC Park and overlooks the iconic PETRONAS Twin Tower. The venue boasts over 30,000 sqm with 11 purpose-built, customisable spaces for conventions and exhibitions. Supported by a range of event services and amenities, combined with an expert and experienced team, clients and organisers can find everything they need for their event under one roof.