Singapore Tourism Board (STB) launched the MICE Sustainability Roadmap, setting out clear targets and strategies to raise sustainability standards across Singapore’s MICE industry over the next few years.
The roadmap is part of STB’s overall strategy to build a sustainable tourism sector.
The MICE Sustainability Roadmap lists three specific targets to position Singapore as one of the most sustainable MICE destinations in the Asia Pacific:
1. Develop a set of sustainability standards in 2023 that the industry can readily apply and aim to be internationally recognised by 2024.
2. For all six purpose-built MICE venues and 80% of SACEOS members to obtain internationally or nationally recognised sustainability certification – or both – by 2025.
3. For the Singapore MICE industry to start tracking waste and carbon emissions by 2023, to reduce waste as aligned with the Singapore Green Plan by 2030 and achieve net-zero emissions by 2050 in line with the national net-zero target.
The commitment to sustainability comes on the back of strong MICE recovery following the reopening of Singapore’s borders in April 2022 and the growing demand for sustainable business travel.
The roadmap lays out three broad strategies to guide the MICE industry:
1. Raise sustainability standards and strive towards internationally recognised sustainability certification.
2. Identify, trial, and adopt innovative and scalable sustainable solutions.
3. Raise awareness of sustainability solutions and industry best practices.
The MICE Sustainability Roadmap was launched at Sands Expo and Convention Centre, the first carbon-neutral MICE venue in Singapore, and in partnership with Climate Impact X and Unearthed Productions to ensure a low-carbon and low-waste event.
Source: Singapore Tourism Board