Photo Credit: Astrid Maria Rasmussen

Working with key international and local stakeholders, a new Copenhagen CVB project aims to unlock much-needed knowledge about risk in the global meetings industry.

Recent years’ global developments and challenges – such as Covid-19 – have uncovered several risk scenarios related to planning and hosting large congresses and events. While international associations and local suppliers are keen to minimise the risks linked to organising these events, they are likely to have different views and taxonomy on what the risks are, leading to a challenging business environment.

To help build the bridge between buyers and suppliers and to better understand the risks that each group experiences, Copenhagen CVB has launched a new risk assessment project. The project seeks to uncover and map the primary risks related to planning and executing international congresses and meetings, as well as explore best practices, mitigation measures, and recommendations. The mapping will be done through desk research, surveys, and interviews, and Copenhagen CVB will then map the primary risks for each stakeholder group.

“The urgent need for a better, mutual understanding of what risk is to one another in the international meetings ecosystem will hopefully lead to a stronger two-way communication on the subject and us all doing better business together. We sincerely hope the project will inspire and create awareness of risk on an organisational level as well as generate new thoughts and perspectives that will benefit future industry collaborations,” says Bettina Reventlow-Mourier, Deputy Director of Conventions at Wonderful Copenhagen.

Photo Credit: Wonderful Copenhagen

Up until now, there has been limited knowledge about potential risks and sharing of experiences and best practices in a global meeting context. By launching the project, Copenhagen CVB hopes to gain new insight that can be shared with its stakeholders and partners to improve the overall experience for associations and suppliers in connection with congresses held in Copenhagen.

Copenhagen CVB is working closely together with several selected national and international stakeholder groups, including leading industry organisations and associations such as ESAE, ICCA, PCMA, IAPCO, AIPC and more. Consultants Karen Bolinger, Mayvin Global, MI Global Partner, and Danish risk experts are helping conduct the project.

All the findings will be assembled in a final report, which is expected to be finished in June 2023. Overall key findings will be shared with stakeholders and project contributors.

Find out more about Copenhagen CVB here.