Business trips, professional conferences and company events contribute to domestic tourism revenue by a significant percentage, so a service that specifically meets the needs of foreign organizers and travellers for business purposes has already been waiting in the wings.
The new online tool already provides access to more than 900 Hungarian event venues and service providers and is expected to grow further by complementing MICE services.
“Until this moment, we have focused on the MICE sector by satisfying the needs of domestic client companies and in that we have become a market leader. Now we aim to convert this knowledge into an international approach with micehungary.com, as business tourism is playing an increasingly important role in the region and in domestic tourism as well. Our mission is to enable Hungarian MICE service providers to acquire more businesses from the international levels as effectively as possible,” added György Tatár, founder and managing director of the Hotelpremio/CegesHelyszinek.hu group.
The group is on the market for 13 years already and also operates the most popular venue-finding portals in Hungary. Its customer base has reached 2,400 partners, including Hungarian-based companies.
Find out more about MICE Hungary here.