Extensive modernisation
The extensive modernisation work conducted over recent years is already having a positive effect: with around EUR 13 million in revenue generated by events and almost 62,000 international participants welcomed to the venue, the 2022 figures were close to the totals reported in pre-crisis 2019. Further increases are expected for this year.
LED wall, green walls, new stairways and lift groups
Events: closing in on pre-crisis level
A look back at the 2022 financial year also paints an encouraging picture. After very few international events – each with low in-person attendance rates – in 2020 and 2021 due to the coronavirus pandemic, things quickly picked up pace last year. In 2022, a total of 61,700 international participants visited the Austria Center Vienna, mainly due to a very strong summer and autumn season which saw totals recover to around two-thirds of the 2019 total (91,500 international participants). And at EUR 13 million, revenue from events only just fell short of the 2019 result (EUR 13.2 million). “There is a very clear desire for in-person events that offer a genuine event experience and opportunities for personal exchange after two years shaped by the crisis. For this year, we expect fresh increases both in terms of participant numbers and revenue, and we’re optimistic about our chances of actually surpassing the figures for 2019,” Baumann-Söllner concluded.
Find out more about Austria Center Vienna here.