Looking to provide an unparalleled, top-tier program to reward, motivate and retain staff, Asian incentive meeting planners and corporations are choosing Melbourne, with Melbourne Convention Bureau (MCB) securing 17 Asian incentive groups across China, Taiwan, Indonesia, Korea, Vietnam, Thailand and India since the start of the new fiscal year.
These wins will bring 2,345 delegates to Victoria, filling 4,033 room nights across the city’s hotels and injecting $9.6M into the economy.
Across the 17 incentive groups arriving, delegates will visit an array of attractions in Melbourne and regional Victoria. The exciting line-up includes some of Victoria’s most popular regions, the Yarra Valley, Goldfields, Mornington Peninsula, Phillip Island Nature Park for the iconic Penguin Parade as well as a trip to enjoy the splendour of the Great Ocean Road.
Also adding to the city’s appeal, incentive groups in Melbourne now have the biggest choice of hotel rooms than anywhere else in Australia. Melbourne boasts the country’s largest hotel offering following an unprecedented building boom. With 21 new hotels and 4,889 rooms opening in less than four years, including Ritz-Carlton, Oakwood Premier, W Melbourne and Hotel Chadstone, Melbourne has increased its accommodation market by 23 per cent to almost 26,500 rooms.
Renowned for going that extra mile, MCB has in-market representatives, strong local relationships with industry suppliers, and is focused on personal connections with clients to develop relevant and exciting MICE programs.
Find out more about MCB here.