M&i announces a brand new MICE event

Richard Barnes, CEO of Worldwide Events who runs m&i Fest commented; “After the devastating earthquake, we want to show our support for Morocco, and one of the most vital ways that all of us in the travel and events industries can do this is by continuing to promote tourism and MICE business to the country. Now more than ever it’s important to support Morocco, their people, and their local businesses, and all our partners are very keen to welcome delegates to m&i Fest next year. M&I Fest will bring together the best buyers in the sector with the most relevant suppliers. Suppliers will be able to showcase their brands, and buyers will be able to meet suppliers in an intimate and focused way without walking around a large exhibition centre. This event is designed for the needs of both and will be our highest-value MICE industry event. We wanted to give brands the opportunity to have more visibility and provide them with a platform to tell their story. That platform is m&i Fest.”

“m&i Fest joins the stable of events that we currently organise. We’ve been running events for 20 years, constantly fine-tuning what we do to offer greater value to both suppliers and buyers. At every m&i event, we always include a CSR activity. We don’t just intend to leave a footprint behind, we want to support and make a lasting impact on the community. We are working with our partners in Morocco to identify CSR activities at m&i Fest that will be most helpful to the relief effort and will support charities on the ground.”

Barnes added; “Feedback from both buyers and suppliers is that they want a break from the trade show format of appointment followed by appointment, normally with a long walk in between. m&i Fest will have sessions that are business where RFPs can be exchanged by legitimate buyers, and then sessions that allow more connection and content to be shared. In our research with both buyers and suppliers, the feedback told us that creating connections and having engaging content whilst still allowing the serendipity that networking creates, are of key importance.”