With an overarching aim to advance the global meetings, incentives, conferences & exhibitions (MICE) industry, the Collaborative provides a convenient single solution for education and training to accelerate workforce development and destination capabilities within the business events industry worldwide.
Initially launched in 2018, the Global MICE Collaborative delivered educational content in Shenzhen (China) and Abu Dhabi (United Arab Emirates) before the global pandemic imposed a mandatory pause in its activities.
The Collaborative is now re-launching with a keynote on Business & Event Trends for MICE Professionals at The Meetings Show, Marina Bay Sands, Singapore (April 17-18, 2024) followed by MICE Fundamentals: Conference, Exhibition & Incentive Events, a one-day course available in-person in Germany on Monday, May 13, 2024, the day before IMEX Frankfurt commences. This course will also be available at future industry events, which will be announced in later communications.
Commenting on the re-launch, IAEE President and CEO Marsha Flanagan, M.Ed., CEM, said, “The Global MICE Collaborative brings three of the industry’s best-known associations — IAEE, MPI and SITE — together to provide the global community of business event professionals with a ‘best of’ collaboration, initially focused on education. MPI brings networking, thought leadership and education for meetings; SITE for incentives; and IAEE for conventions and exhibitions. We bring indispensable connections to our combined communities of over 110,000 MICE professionals located all over the world.”
SITE CEO Annette Gregg, CMM, MBA, concluded, “As more regions, countries and cities around the globe recognize the hard dollar and soft power contribution of meetings, incentives, conventions and exhibitions, the demand for professionally trained business events executives is increasing. That’s why the leading associations in the industry have joined forces to develop the best MICE workforce in established and emerging markets worldwide. IAEE, MPI and SITE look forward to expanding the scope of our ‘Collaborative’ and to serving an industry that currently makes a $1.6 trillion USD contribution to global GDP.”
Further details on the Global MICE Collaborative and registration for the MICE Fundamentals course are available at http://micecollaborative.com/.
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