Photo: m&i Fest, Benjamin Arthur Photography

On the heels of the resounding success of their inaugural m&i Fest, m&i are excited to announce that the second edition of m&i Fest will return to Marrakech between 16 and 20 March 2025. They will continue their partnership with Mövenpick Hotel Mansour Eddahbi Marrakech, which will once again serve as the accommodation and meeting venue for the groundbreaking event.

The launch of m&i Fest in March 2024, the latest new event format from Worldwide Events, was recognised by the industry as a landmark m&i moment.

Elsa Harbourne; COO Worldwide Events said: “m&i Fest 2024 was our most successful event yet. 500 industry leaders held over 7,500 meetings: a total of 55k connections over 4 days. With over a quarter of a million impressions online and almost 470,000 impressions on press coverage, m&i Fest was also our most talked about and successful event to date.”

Photo: m&i Fest, Benjamin Arthur Photography

Richard Barnes

CEO of Worldwide Events

Richard Barnes; CEO, Worldwide Events said: “We were quietly confident that the inaugural m&i Fest was going to be special. But what transpired in Marrakech last year and the industry’s reception to it surpassed even our high expectations. m&i Fest was born from the culmination of over 20 years of learning from organising more than 190 events. I’m thrilled that this wealth of experience translated into a truly exceptional event, and we eagerly anticipate welcoming the cream of the MICE community back to Marrakech in 2025 for an event that we promise will raise the bar even higher.”

Boutique exhibitions are the way forward because they focus on quality over quantity. Our intimate events create connected communities and offer a curated event programme. They have a following of loyal attendees who appreciate the unique quality of experiences and connections and, ultimately, the greater ROI we deliver,” concluded Richard Barnes.

“What differentiates m&i Fest from our other traditional Forums? We aspire to find different ways to allow brands and destinations to highlight their services, to tell their unique stories and to create opportunities that go beyond the meetings section of the event. Moreover, we want them to engage meaningfully with delegates, and we feel this format does it better than anything else on the market.”

“Our destination experiences or Pathways offer true time and opportunity outside meetings for buyers to discover the destination and for additional connections. Delegates will get to choose between a range of curated ‘Pathways’ showcasing the destination’s highlights, providing suppliers with invaluable facetime. From architecture and nature to history and cuisine – there’s a Pathway for everyone.”

Photo: m&i Fest, Benjamin Arthur Photography

A boutique exhibition: combining the choice of an exhibition with the proven ROI power of an m&i Forum

m&i Fest has been designed to combine the choice of an exhibition with the exceptional ROI of m&i’s most successful Forums. The passionate team behind m&i believe that the MICE industry deserves a higher value event, which prioritises quality of business and genuine connection alongside a platform for brands seeking greater visibility. This is the new m&i format: a boutique exhibition.

At m&i Fest 2025, 700+ industry professionals will meet, network, and do business over a 4-day programme. Every moment of the event programme is designed to create opportunities to connect whilst showcasing the very best of Marrakech and its MICE infrastructure.

Nadia Hamaras; Director of Sales Mövenpick Mansour Eddahbi and Palais des Congrès Marrakech said: “We cannot wait to host m&i Fest again in 2025. It was an absolute privilege to be the headline and host partner. Hosting m&i Fest for the first time in Morocco and in Marrakech was an outstanding opportunity to showcase the destination and promote our venue to a global community of industry professionals and decision-makers.”

What to expect in 2025?

m&i Fest will return to Mövenpick Hotel Mansour Eddahbi & Palais des Congrès Marrakech for 4 days of high-quality networking through 1-2-1 meetings, destination experiences including a day of ‘Pathways’ and evening entertainment at three stunning MICE properties where attendees will celebrate the industry in true Fest style.

  • 40 guaranteed 15-minute meetings – m&i Fest provides more meeting time compared to traditional m&i events (13 minutes) to improve the business value for all attendees.
  • Incredible MICE venues – Guests will get a 360 experience of the primary meeting and accommodation venue, Mövenpick Hotel Mansour Eddahbi. Not only this but delegates will be treated to spectacular evening experiences at a range of leading Moroccan properties.
  • Exciting, themed Pathways – Delegates will get to explore Marrakech through immersive afternoon activities, ‘Pathways’, providing suppliers with more buyer facetime and buyers with the opportunity to experience Marrakech’s unbeatable MICE offering. From architecture and nature to history and cuisine – there’s a Pathway for everyone.

Why Marakech?

With its year-round sunny climate, excellent infrastructure, luxury accommodation, and incentive options, Morocco has long been established as a global MICE destination – the perfect home for m&i Fest. In 2024, m&i barely scratched the surface of what Marrakech has to offer the MICE community. In 2025, attendees will experience new properties, activities, and nightlife experiences and see first-hand why it’s a MICE hotspot in more ways than one.

Photo: Benjamin Arthur Photography

New exhibitor-branded spaces

Last year, m&i introduced branded stands called ‘Pavilions’ and offered the opportunity to sponsor Pathways but for 2025 there are even more opportunities for suppliers to tell their brand story in new and unique ways with branded areas and activations for exhibitors who want additional exposure and visibility.

How can attendees register?

With m&i Fest Marrakech 25 gearing up for its second edition, industry professionals are urged to secure their place as spaces are reportedly filling up fast.

Suppliers and buyers can register their interest to avoid missing out: https://www.mi-forums.com/mi-fest-25.

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