Thanks to the rising confidence, investment continues to increase with 78% of organisations having a dedicated strategy in place – which has risen by 10% since October 2023. Today, 85% are investing in their development compared to 80% eight months ago, with the average organisation investing £348,035 in the last 12 months. Areas of focus include technology, training and development, marketing, renovation, equipment and recruitment.
ESG also remains high on the agenda. Almost three-quarters (73%) have a dedicated strategy, with 89% of respondents revealing they are clear on their organisations’ ESG goals and progress. When it comes to tracking performance, 78% of organisations have dedicated ESG KPIs in place and 60% conduct environmental audits. Similarly, 38% of organisations carry out social impact assessments.
As a result, more than half of organisations have a roadmap to achieve Net Zero by 2050, while 70% are on track to achieve its Net Zero goals for 2030 (cutting carbon emissions by 45%). This commitment has seen the majority invest in areas such as energy-efficiency, waste reduction, recycling and carbon offsetting programs in the last 12 months, as well as renewable energy sources, water conservation measures and sustainable building materials.
However, staffing issues continue to plague the sector with 70% reporting staff vacancies – an increase of 9% from October 2023. Similarly, almost half (49%) continue to consistently report a skills shortage.
“Including and measuring sentiment for the first time in areas such as confidence in the sector has provided a powerful attribute to our latest mia Insights.“
Meanwhile, the government’s increase in the National Minimum Wage in April has impacted more than half (56%) of the sector – with 53% of these organisations revealing that they have had to increase their prices as a result, while also absorbing additional costs.
Looking to the future, 81% of respondents are predicting an AI revolution, with artificial intelligence being utilised by just a third (36%) of the sector to perform daily tasks. Yet, despite AI’s growing significance, less than a quarter (22%) consider their workforce to have a high understanding of how to use it.
The MIA’s chief executive, Kerrin MacPhie, said: “Including and measuring sentiment for the first time in areas such as confidence in the sector has provided a powerful attribute to our latest mia Insights. While they largely provide encouraging signs, which are reflected in the wider results of the survey, the perceptions of government support, while unsurprising, do, however, present cause for concern.
“More than half of respondents highlighted emerging challenges they’re facing that they would like to raise with the government. This includes recruitment challenges, public transport infrastructure and international attractiveness among many other topics which we will present to the government following the result of the upcoming General Election.”
