Given the first of the four editions (two in September and two in winter) of the international gold and jewellery show that will take place while work to create the new 22,000 m2 hall is ongoing, IEG is working to guarantee exhibiting companies, buyers and visitors the best experience at the show in the period leading up to project completion, scheduled for mid-2026.
“We have designed a circulation loop that will reduce the visual and acoustic impact of the works to zero by opening up new entrances and connections.”
“One of the key elements to preserving the Vicenzaoro experience during the transition is the question of internal navigability,” said Mario Vescovo, director of IEG’s Vicenza branch as well as director of site operations. “Since the current building site area is not available, we have designed a circulation loop that will reduce the visual and acoustic impact of the works to zero by opening up new entrances and connections thanks to the installation of three latest-generation temporary halls and a system of graphic elements to ideally direct visitor flows.”
“Thanks to teamwork between internal work groups and continuous dialogue with the companies, we have identified solutions to preserve the Vicenzaoro format with a layout that maintains the number of exhibitors and enhances the trade show experience with a look & feel that meets the expectations of the sector’s community,” continued Matteo Farsura, global exhibition manager of IEG’s Jewellery & Fashion division. “Having planned the editions that will take place in the interim period with this measure of detail and attention, we are already able to think about the Vicenzaoro of the future.”
In the meantime, the redevelopment work continues according to schedule, including explosive ordnance clearance (EOC) work. It should be pointed out that, even given the entirely remote possibility of any ordnances being found on the site of the old buildings, IEG voluntarily opted for this verification process in order to guarantee the total safety of the Expo Centre and in compliance with the Group’s certifications on the subject. The process will be carried out prior to the preparation phase for laying the foundations for the construction of the new hall, designed by Hamburg-based Studio GMP, also scheduled for September 2024.
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