ITB Asia 2024 unveils a theme: Innovation for Tomorrow

As the travel industry continues to evolve at an unparalleled pace, the ITB Asia Conference 2024, running from 23 – 25 October in Singapore, provides the key platform to stay on the cutting edge and shape a resilient and dynamic future for global travel and tourism. Under this year’s theme ‘Innovating for Tomorrow: Strengthening Future Resilience in Travel and Tourism‘, the agenda of the three-day conference comprises ground-breaking knowledge and insights across three focused tracks on how to adapt to changing consumer expectations, improve operational efficiency and create more sustainable and immersive experiences.

“ITB Asia Conference is where tourism leaders gather to take the pulse of the future and discuss trends on business continuity and resilience. ITB Asia is jam-packed and full of energy, celebrating the vibrant travel and tourism scene with its cultural and destination showcases, complemented by a seamless B2B business meetings scheduler,” says Joyce Wang, Executive Director of Messe Berlin Asia Pacific, the organiser of ITB Asia, MICE Show Asia and Travel Tech Asia. “The most pressing topics critical to the future of MICE, corporate travel, leisure travel, and travel technology will be discussed by a line-up of high-calibre international speakers to strengthen the industry’s resilience and pave the way for the future.”

The opening keynote on Day One, 23 October, will feature a keynote speech from Liz Ortiguera, Managing Director Asia-Pacific and Sr Advisor to CEO, World Travel & Tourism Council (WTTC), titled ‘Global Trends for Sustainable Travel and Tourism‘. Attendees will gain an economic outlook on the travel and tourism industry in Asia-Pacific, as well as global and regional trends that are influencing the sector’s transition towards a more sustainable future.

There will be a Knowledge Theatre, which will present leading C-suite and industry experts who will share their expertise on how to tackle overtourism to enhance the guest experience, inspire how to move towards a sustainable and responsible future, explore how to enhance travel experiences through tours and activities and discuss how to navigate the future of travel experiences.

Ananth Ramchandran, from Hotels & Hospitality, Asia, CBRE, will provide strategies for delivering authentic experiences to travellers and growth strategies for sustainable transformation in the session ‘Adapt and Pivot: Delivering Authentic Experiences While Prioritising Sustainable, Inclusive and Resilient Growth‘.

The premier travel technology conference, Travel Tech Asia, will highlight key digital trends, including the role of technology in the future of tourism and its transformative impact on the future of travel, overcoming the challenges of travel tech adoption, the role of artificial intelligence in the travel landscape and the transformation of travel in the era of mobile, data and AI.