How will AI impact creators? Will technology overtake human creativity? How can we combine art and tradition in the new digital era? Can creativity influence established social norms? These are some of the questions that Blend will address in a broad program of activities with immersive experiences, workshops, round tables, lectures and live music.
The event organized by the British agency Flip180, with the collaboration of Fira de Barcelona, will bring together a thousand creators from more than 14 different fields linked to the world of architecture, design, art, branding, music, and audiovisuals. It will also feature three installations with immersive shows and projections, as well as sessions with 12 internationally renowned speakers.
Among the first confirmed artists are the Nigerian-born British photographer and social activist Misan Harriman, the first black photographer to shoot a Vogue magazine cover, Harry Yeff, known as Reeps100, a London rapper and beatboxer, the conceptual artist and researcher Solimán López, who specializes in science and biotechnology, and the unmissable talent, Trevor Andrew, or GucciGhost, a former Olympic snowboarder and a true master of cross-discipline transformational art.
“Blend aims to facilitate debate, as well as commercial and networking opportunities.”
The CEO of Flip180, Oliver Merlin, said that “Blend has been designed by creatives for creatives” and pointed out that “it is unique compared to other creative festivals in that it aims to facilitate debate, as well as commercial and networking opportunities.”
In turn, the Sales and Marketing Director of Fira de Barcelona, Rubén Dalmau, said that this event allows the institution to take a step forward in its “commitment to the development of new products in fields with a great future such as the creative industries, and contributes to position Barcelona as the capital of design and creativity in the Mediterranean.”
The first edition of Blend is held at the same time as the MIRA festival of digital arts and contemporary music, which will take place on November 8 and 9, turning Fira into the nerve centre of creative innovation at a global level thanks to the synergies that can be created between the two events.
