This key event addressed the future of the conference and events sector, which is at a crossroads. To ensure long-term success, a new and resilient business model is essential, with social impact at its core: how can conferences and events have lasting positive effects on host communities and their residents?
Impact Day highlighted innovative practices, leading research, and collaborative approaches to maximising the social and environmental value of conferences and events.
VISITFLANDERS Convention Bureau presented its framework and methodology for creating impactful conferences. This 4-step process helps organisers measure and enhance the social impact of their events, benefiting local communities, the association, and the environment.
Throughout the day, participants learned about subvention strategies and heard from experts in the field. Several captivating findings were presented from organisations that had undergone a similar impact journey, inspiring the associations and destinations in attendance.
Evelyne Bardyn, director of the VISITFLANDERS Convention Bureau, said, “Today is an important milestone. Today marks the beginning of a future – a future where meaningful conferences have an even greater, long-term impact.“
GDS-Movement takes the baton and continues the conversation in beautiful Bruges in the coming days. The GDS-Forum & CityDNA Autumn Conference starts today. The event aims to translate innovative ideas into regenerative action for socio-economic and environmental prosperity in cities and regions. CityDNA, GDS-Movement, and Visit Bruges are thus partnering to present this unique in-person event dedicated to enhancing cities’ environmental and socio-economic well-being.
