Greater expertise in organising international events means increased competitiveness for Ljubljana, as well as the ability to provide top-tier services and support to event organisers. International meetings are of great importance to the destination, as they attract experts from around the world, fostering the development of knowledge and innovation, which in turn provides long-term benefits for the city.
The Ljubljana Convention Bureau has been a member of ICCA for many years, and obtaining the CICS certification will significantly enhance the competitiveness of the Slovenian capital in the field of international association events. Associations highly value destinations that invest in the knowledge and skills of their personnel, which builds trust and increases the likelihood of selecting Ljubljana for future events.
ICCA awards the certification under its ICCA Skills programme, designed for association members and professionals in the meetings industry. The programme is based on the expertise and experience of international academics, university representatives, and ICCA members, enabling the development of diverse and innovative learning content.
