This new initiative by VOK DAMS, the event and live marketing specialist, provides practical guidance for integrating sustainability measures into event and live marketing strategies, making it easier for companies to meet sustainability expectations and align their activities with the global objectives outlined in the updated ISO 20121:2024 standard. The goal of the SDG Event Compass is to provide clear and structured guidance for making events future-oriented and measurably more sustainable.
The UN SDGs offer companies an internationally recognized framework for aligning event solutions with the most pressing global challenges—from climate action to social justice. The SDG Event Compass addresses this need by providing clear guidance to align event and live marketing activities with these global objectives.
The SDG Event Compass is based on a structured five-step process:
- Understand the SDGs: An introduction to the United Nations’ 17 Sustainable Development Goals.
2. Select Relevant SDGs: Guidance for selecting the SDGs that best align with a company’s objectives and events.
3. Define Event Goals: Support in formulating clear, measurable goals directly linked to the SDGs, along with examples of successful implementation.
4. Set Actions and KPIs: The SDG Event Compass includes a comprehensive selection of pre-designed actions and KPIs to help companies measure the success of their sustainable initiatives.
5. Report and Communicate: Assisting companies in transparently documenting their sustainability performance and communicating their commitment to stakeholders.
The latest VOK DAMS whitepaper, “Agile and Sustainable: Planning Events with the SDG Event Compass”, offers practical insights into how companies can use the SDGs and the 2030 Agenda as a strategic framework to meet regulatory requirements and plan sustainable events. It highlights key legal and regulatory standards, such as the EU’s Corporate Sustainability Reporting Directive (CSRD), and provides practical guides and checklists for implementation.
