LEGACY360 is designed to amplify the conversation around business events as enablers of economic, social, and environmental transformation, making it a focal point for BESarawak’s mission to integrate meaningful legacies into Malaysia’s business events. As Sarawak progresses to become the legacy capital of business events in Malaysia and Borneo by 2030, LEGACY360 is a pivotal platform to drive this vision forward.
The preview offered a glimpse into the main event set to take place in September 2025. A teaser of what’s to come was the panel session, Business Events for a Sustainable Future, which featured four distinguished speakers who shared their unique perspectives on the importance of legacy in today’s business world.
Other key highlights:
– AI.LEGACY Intelligent Impact Management System: The world’s first system for monitoring, measuring, and reporting business event legacies. AI.LEGACY leverages cutting-edge artificial intelligence and offers a game-changing approach to legacy management. It is developed to guide event planners toward creating tangible and measurable outcomes. The system is a partnership between BESarawak and Universiti Malaysia Sarawak (UNIMAS).
– Borneo Inspires Legacies Awards (BILA): the much-loved Anak Sarawak Awards, Malaysia’s first business events award ceremony, has evolved into BILA. The brand new award programme aims to inspire others to contribute to building stronger, more resilient legacies and is open to all from around the world.
– Tribe Legacy Sarawak campaign 2025: BESarawak introduced the campaign’s brand promise, Driving Impact Together. With the introduction of LEGACY360, AI LEGACY and Borneo Inspires Legacy Awards, Sarawak is steadfast in delivering its brand promise to event planners. The campaign also unveiled the brand new movement, I AM LEGACY, celebrating the power of individual actions and small-scale impacts to drive significant change.
Dato Sri Abang Haji Abdul Karim bin Tun Datuk Abang Haji Openg, Chairman of BESarawak, stated that “LEGACY360 is about building the future through collaboration, innovation, and a shared commitment to doing better. The bold vision is that business event legacies will lead Sarawak into a new frontier of local and national economic and social development.”
“This is an exciting final year of the Legacy Impact Master Action Plan 2023-2025,” added Amelia Roziman, CEO of BESarawak. “After many years in our legacy journey, what began as a vision to define and shape the impact of business events, has now evolved into a groundbreaking reality. We are very excited to invite business event planners to host an event in Sarawak and try AI.LEGACY Intelligent Impact Management System.”
LEGACY360 – Business Events for a Sustainable Future forum was also the platform to recognise nine long-service members of BESarawak, serving between five and fifteen years in the organisation.