The 2025 prizes were evenly split amongst DMCs and incentive agencies, while an agency and destination marketing organization (DMO) were named co-winners of the best-in-class “Par Excellence” Award — won by 360insights and Banff & Lake Louise Tourism.
The 2025 Awards Ceremony, held in Tulum, Mexico, as part of the larger SITE Global Conference, took on an air of whimsical mystery, enchanting and delighting nominees and conference attendees throughout the evening.
Both organizations were recognized for their joint efforts and contributions to CSR programming included as part of a Banff-based incentive program, with 360insights first learning about the DMO’s CSR activities through a past SITE Incentive Summit Americas event.
As Global Conference comes to a close, the 2025 SITE Crystals Committee, chaired by Wynford President Cate Banfield, are already looking ahead to next year’s awards cycle — with applications set to open mid-year for incentive professionals eager to collect accolades of their own.
2025 SITE Crystal Award-winnerS
- 360insights, for the Most Impactful Effort Toward Corporate Social Responsibility as Part of an Incentive Travel Program
- CWT Meetings & Events, for Excellence in Incentive Travel: Latin America and the Caribbean
- Emeco Travel Egypt, for Excellence in Incentive Travel: Africa/Middle East
- Ladidadi XM Events & Incentives, for Excellence in Incentive Travel: North America
- Meetings & Incentives Worldwide, for Most Creative Solution Deployed to Overcome Adversity
- MEP DMC, for Best Destination-Based Experiential Incentive Travel Program
- Ovation India DMC, for Excellence in Incentive Travel: Asia-Pacific
- Spaintacular, for Excellence in Incentive Travel: Europe
Special congratulations to 360insights and Banff & Lake Louise Tourism as the co-recipients of the 2025 “Par Excellence” award, for their awe-inspiring collaborative CSR engagement!
