Q1: What makes your destination truly unique for meeting planners?
Warsaw stands out as a dynamic, modern capital with deep historical roots, offering an inspiring backdrop for events and conferences of any scale. As Poland’s economic and academic hub, the city provides excellent infrastructure for international events, including world-class conference venues, a wide range of accommodation options, and direct connections to major European cities.
What truly sets Warsaw apart is the blend of professionalism and authentic character — where modern architecture coexists with beautifully restored historic landmarks, creating a unique atmosphere. With the active support of the Warsaw Convention Bureau, event organizers benefit from comprehensive destination services, local know-how, and access to a strong network of public and private sector partners.
Q2: If your destination were a personality, how would you describe it?
Warsaw would be a resilient innovator — someone who embraces change while respecting tradition. They are ambitious, energetic, and always moving forward, but never forget their roots.
Open-minded, curious, and creative, able to connect people with warmth and authenticity, always with something unexpected up its sleeve like a rooftop panoramic view, a hidden art gallery, or a cosy bistro tucked away in a historic courtyard.
Q3: What are the three key experiences that every event attendee should have when visiting your destination?
Explore the Old Town & Royal Route – A UNESCO World Heritage site that tells the story of Warsaw’s resilience and rich heritage, perfect for city walks.
Experience Warsaw’s culinary revival – From award-winning fine dining to contemporary Polish cuisine with a twist, the city’s gastronomy scene is a must, offering unique venues for networking dinners and incentive experiences.
Feel the pulse of innovation and culture – Whether it’s a private tour of the Warsaw Uprising Museum, a Chopin concert in an intimate venue, or a site inspection of a conference venue in one of the city’s most modern buildings, such as Varso Tower. Warsaw blends history and modernity like no other city.
Q4: How has your destination positioned itself as a leader in the meetings industry?
Warsaw has made significant strides in strengthening its position as a leading destination in the meetings industry. In 2023, the city was named European Best Destination, receiving over 142,000 votes. In 2025, it was also awarded Best Destination in New Europe at the Meetings Star Awards. These recognitions highlight Warsaw’s rapidly developing meetings infrastructure and the high quality of services that attract event organizers from across the globe.
Q5: What are the biggest challenges and opportunities you foresee in the industry over the next three years?
In the coming years, the main challenges will include adapting to growing expectations regarding sustainability and the seamless integration of technology into event planning. Warsaw has the opportunity to embrace these trends by promoting green initiatives and investing in digital innovation. Additionally, the increasing interest in Poland as a MICE destination presents a major opportunity to attract more international conferences and events.
Q6: How do you engage with international event organisers and decision-makers to showcase your destination?
Warsaw Convention Bureau actively participates in key international trade shows such as Conventa, IMEX, IBTM, etc. We also organize tailored study tours for foreign journalists and event planners to showcase the city’s venues, attractions, and hospitality offerings. Furthermore, we collaborate with international industry associations and promote the destination through international media coverage, ensuring we remain at the top of the mind among key decision-makers in the MICE industry.
Q7: How is your destination innovating in the business events sector?
Warsaw is actively embracing innovation in the meetings industry by investing in modern infrastructure, smart technologies, and the digitalization of services for event organizers. Our conference venues are equipped with advanced AV systems and support hybrid event formats, meeting the needs of today’s dynamic event landscape. Warsaw Convention Bureau fosters development by participating in international trade fairs, building networks, and promoting the destination in key foreign markets.
Q8: What sustainable practices have you integrated to make meetings and events more environmentally responsible?
We support events aligned with the concept of “green meetings”. Many hotels and conference centres in Warsaw hold environmental certifications such as LEED or Green Key. The city is investing in sustainable transportation by expanding its network of bike paths and low-emission public transport. Warsaw Convention Bureau actively promotes eco-friendly practices, including the use of local suppliers, minimizing printed materials, and organizing plastic-free events. We also collaborate with partners who implement CSR initiatives and support local communities.
Q9: How do you balance heritage and modernity to create an appealing business tourism experience?
Warsaw is a city of contrasts, seamlessly blending past and future. Historic palaces, museums, and memorial sites serve as elegant settings for galas and receptions, while modern office buildings and conference centres provide functionality and cutting-edge technology. Event organizers can create unique experiences, such as networking sessions in character-filled industrial spaces or banquets in historic residences. This balance is what makes Warsaw an authentic and offering memorable experience for participants from around the world.
“Our strategy focuses on building a strong brand for Warsaw as a leading MICE destination, developing a robust network of local and international partnerships.”
Q10: How do you support local businesses, suppliers, and venues in growing their appeal for international meetings?
Warsaw Convention Bureau actively promotes local partners through joint presentations at major international trade shows such as IBTM, IMEX and CONVENTA, as well as by organizing study tours and site inspections. We connect event organizers with the top service providers and venues in Warsaw. Additionally, we offer educational initiatives, including webinars and workshops, that help our partners elevate their MICE service standards and tailor their offerings to meet the expectations of international clients.
Q11: What initiatives do you have in place to ensure long-term growth in the MICE sector?
Our strategy focuses on building a strong brand for Warsaw as a leading MICE destination, developing a robust network of local and international partnerships, and investing in service quality. We promote collaboration between universities, cultural institutions, and the business sector in hosting conferences while also supporting the city’s efforts to attract international events. Targeted campaigns in industry media and cooperation with organizations like ICCA and MPI are all designed to maintain Warsaw’s long-term competitiveness in the global meetings industry.
Q12: What advice would you give to hotels looking to elevate their profile in the meetings industry?
Focus on building authentic relationships, both locally and internationally. Collaborate closely with key stakeholders, leverage your region’s strengths, and develop a distinctive, well-rounded offer. Get involved in industry activities, be present where the global MICE community gathers, and invest in quality, not just in promotion. Long-term recognition comes from consistency, collaboration, and delivering real value to event organizers and participants.
Find out more about Warsaw Convention Bureau here.
